Volkswagen’s own brand of Curry Warst Sausage is almost as popular as cars amid declining sales.
The fallen German carmaking giant Volkswagen, caught up in the most difficult intersection in its history, can find comfort in part of the boom, a segment of the business empire that continues to savage.
Volkswagen’s 2024 revenues, Released on Tuesdayrevealed that vehicle sales fell by 3% along with a 30% decline in net profit. Rising costs and lower demand for automakers have led the group to agree to a reduction in employment by up to 35,000 people and closing their German factories by 2030.
However, Volkswagen brand Curry Warst shows no signs of a similar recession.
Since 1973, VW Currywurst has been serving company employees and locals around Wolfsburg headquarters, affectionately designated component number 199 398 500 A, serving company employees and locals.
Built in-house by a butcher employed by Volkswagen, Curry Worst feeds tens of thousands of employees with German plants. It is also the Wolfsburg Football Stadium and a supermarket around Germany.
IG Metall Union, representing Volkswagen’s German workers, confirmed that Volkswagen sold 85.52 million Curry Voltswagen last year.
This is slightly lower than the 9 million cars in the entire Volkswagen Group sold last year. Sales of Curry Warst had already extended the sale of the Volkswagen brand itself, which was present in 5.2 million vehicles last year.
The company sold 6.3 million original Curry Warst in 2024, of which 10 were consumed by the company’s workers. Another 2.2 million people were sold as a hot dog version of Curry Warst through retail.
The group was also able to sell a vegan version of their beloved sausages of 42,000 units.
“Volkswagen stands for innovation. 2, 4, and many other wheels, and yes – yes – yes!” Volkswagen HR director Gunnar Kilian posted on LinkedIn on Monday.
“We celebrate the new sales record as more than 8 million Volkswagen real curry sausages are on sale. But we don’t rely on glory. The next Curry Warst coup is already in the works!”
With Volkswagen in the months following last year, IG Metall Union finds a way out of the decline of automakers, highlighted the growing importance of humble sausages compared to its vehicles.
“For years, Volkswagen has sold more Curry Warst than vehicles with the VW logo, but such comparisons are of course a matter of taste.
“However, there’s one thing for sure. With the current 8.6 million units, VW Curry Warst sales are again outpacing core passenger car brand sales (2024: 4.8 million units), but are also closer to selling branded vehicles across the group.”
The group’s food production director has pledged to innovate VW Currywurst. This comes in a ready-to-eat version that comes with another Volkswagen product, part number 00010 ZDK-259-101.
Volkswagen sold 25,000 10-liter buckets, plus 629,000 bottles of ketchup with VW spice last year. Company’s company first time Last year, the free Gewürz Ketchup brand leapt out of the car manufacturer’s shelves, distributing ketchup to US customers.
This story was originally introduced Fortune.com