Match Group CEO admits that he feels that dating apps are too similar to “number games,” so he asks employees for “less than feedback” on how to improve hinge and Tinder

• Match Group CEO Spencer Laskoff An open letter has been posted LinkedIn There is a lack of recognition of his company’s dating apps and don’t feel like a place to “build real connections.” He is currently urging Match employees to provide feedback on how to best improve apps like Hinge and Tinder.

Finding love on a dating app felt very dark as one user said luck that Tinder, Hinge, and Bumble feel like “”.wasteland. ”

“I think a lot of user pools for these apps have decreased,” said Max Gomez, an expert at Gen Z Communications, previously. luck. “Gen Z just doesn’t use these (apps) any more.”

Match Group’s new CEO confirmed a letter Posted on LinkedIn on Thursday, saying it didn’t sniff the company’s dating apps like Hinge and Tinder.

“Too often, our apps feel like a number game, not where we build real connections, leaving people with the false impression that we prioritize metrics over experience,” wrote Spencer Rascoff, former CEO of Zillow, who worked as the top job at Match Group in February. “That needs to change.”

In his letter, Raskoff asked employees to share “unpleasant feedback” about the product in secret to helping to improve the app.

“We know that listening to users isn’t enough. We need to move around with increased urgency and accountability,” Raskoff wrote, adding that adding match groups “will raise expectations about collaboration within the office” to make changes faster. Raskov is like that He was respected For the culture of the company he created in his time at Zillow.

The Match Group declined to provide further comment on Rascoff’s letter.

Analysts warn about Dating app company falls Like a match group and Bumble for a while. nevertheless Bank of America Analysts said on February 5 that Rascoff’s appointment could be positive for the company.

Global users of dating apps such as Tinder, Bumble and Hinge fell 6% year-on-year in the fourth quarter of 2024, according to a Bank of America survey. In the past five years, Match Group Stock tanked “the overall sentiment on dating apps remains almost negative,” according to Citi’s January 28 analyst note. However, according to the company’s, the Match Group’s total revenues rose 3% year-on-year to $3.5 billion. Revenue Report February 4th.

Some young people have completely abandoned the dating app, and are eager to actually meet instead.

“I just don’t want to chat with people online,” said Louise Mason, a millennial marketing specialist in Doncaster, UK, previously. luck. “I don’t want pen pals.”

Raskov feels the user’s pain.

“I’ve heard an incredible story of love,” he writes.

Offering better products will help match the group’s climbs from that slump. Citi analysts noted that they are looking at new products and updates that could improve Match Group’s performance and outlook.

“Improved product development is important in our view to improve the trends of underlying users in the long term,” Citi analyst said.

Raskoff said Match Group is adding to the updates and development of his letter’s products shared on LinkedIn.

“The transformation is already underway,” writes Raskoff, finding new ways to implement AI in product development by adding hinges, Tinder and other brands to its portfolio.

“But it’s not just technology,” he added. “The deep commitment to our people, our culture and our mission is driving this transformation.”

Analysts at Wolfe Research also appear to be optimistic about the changes that Rascoff can lead as the new CEO of Match Group.

“We believe investors will be willing to welcome his communication style and cadence in a positive way,” Wolfe research analyst wrote in a February 5 note. “A lot of things depend on successful execution this year, and the company now has another opportunity to prove its strategy.”

This story was originally introduced Fortune.com