YouTube tops Disney and Netflix on TV viewing, Nielsen discovers

Nielsen’s latest report serves as another wake-up call where YouTube is rapidly gaining position in the television landscape.

Tuesday, Nielsen release The April 2025 Media Distributor Gauge report showed that YouTube has achieved a significant milestone. This has maintained its largest share of television viewing for the third consecutive month, and now accounts for 12.4% of total television viewers.

This shows a significant increase 12% More noticeable increases since the previous month 9.6% A year ago.

New data highlights YouTube Continuous domination In the living room, you will beat top media companies such as Disney, Paramount and Netflix. Disney held its second-largest TV viewing share in April, accounting for 10.7% of its total.

Additionally, TV was the leading device for YouTube viewing in the US in the first quarter of 2025, according to YouTube internal data.

Plus, YouTube’s TV viewing share is ready to grow even further. During the annual event for advertisers earlier this month, the company announcement A key deal with the NFL. The deal marks YouTube only when the first Friday game of the season is streamed to global audiences, and the platform becomes a live broadcasting station for NFL games.