Warner Bros. splits cable and streaming business with massive restructuring

As cable television continues to experience stagnation and the trend towards cord cutting is strengthened each year, Warner Bros Discovery (WBD) is adapting to the evolving media landscape by separating streaming and cable operations. According to WBD, this groundbreaking decision is aimed at maximizing the potential of both businesses.

company announcement Plans to split into two published entities on Monday: The Streaming & Studios Division. A global network featuring CNN, US TNT Sports, Discovery and Bleacher Report.

In particular, Discovery+ is not included in the streaming segment, indicating that WBD cannot prioritize as much as HBO MAX.

recently, HBO Max Returning to the original branding, he highlighted the company’s commitment to premium content. Some rescues.

This decision reflects wider trends among media companies. Comcast spinoff Last year, NBCuniversal’s cable channel.