Progressive strategists say Democrats need related messengers for young men
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Democrats don’t need a liberal version Joe Logan According to progressive strategist Joe Jacobson, to regain young male voters, they need to attract them on a cultural battlefield.
“Young men, they don’t give two s about politics,” said Jacobson, founder of the Progressive Action Fund. Fox News Digital. “You have to get to them where they are.”
Jacobson, 31, a former policy advisor to the Obama administration, currently runs a progressive PAC in Swing State, focusing on the election of Democrats. His group is part of a broader push to bring back the younger male voters, the demographic that swept over Donald Trump in the 2024 election. According to a Fox News voter survey, Trump occupied 53% of young men, compared to 45% of Kamala Harris.
The Progress Action Fund is attracting attention for its risk. Virus Advertisement It features fictional “Republican lawmakers” who infringe private moments in bedrooms, bathrooms and hospitals to implement so-called conservative policies, including gender, abortion and refusal to care for Medicare patients.
Dems warning the CNN hosts should actually “remove the sacred cows” of the ideology on the left.
Joe Jacobson, founder of the Progress Action Fund, said Fox News Digital Democrats should have a more relevant messenger and fight back against issues such as trans rights and immigration. He is portrayed here with “Republican lawmakers” from their ads. (Joe Jacobson)
“We’re trying to highlight issues that we care about, whether it’s trans or immigrants, because it doesn’t seem like Democrats actually have a message,” Jacobson said.
He argues that Democrats have a double problem: weak messaging and indifferent messengers.
“Kamala Harris wasn’t the best messenger for young men. Biden in 2024 It was old – To say the least, young men want a strong leader who can get s. When you have a few roommates and when you are trying to find a girlfriend, it’s hard to worry about the fate of democracy. ”
Jacobson says instead of chasing famous influencers like Logan, Democrats should amplify and name real progressive voices David Hogg Rep. Maxwell Frost, D-Fla. , as a number he believes to be related to younger men than the party’s older leadership.
Democrats need to contact young men on social media, sports and gaming websites, says Joe Jacobson, founder of the Progressive Action Fund. (Getty/Istock)
Jacobson’s group is working to raise $25 million to target pre-middle youth in 2026 through ads on gaming sites and social media. He says that while traditional cable news purchases about “CNN or MSNBC” are best to get out of the base, don’t reach young men who are more interested in social media, gaming and sports.
Trump’s 2024 media strategy leveraged digital outreach, with Trump appearing with hosts of popular podcasts such as Logan, Andrew Schulz and Theophone. His appearance in the “Joe Rogan experience” before the election rises Almost 40 million views In just three days.
Jacobson’s message comes amid wider democratic efforts Restore cultural relevance online.
Liberal strategists are urging key donors to fund “an army of left-leaning online influencers.” Report. The Times called it a bold, and perhaps a hopeless gamble. It notes that platforms like Logan’s podcasts have not been built overnight or by political operatives.
Democrats reconsider social media games after losing to Trump: not “direct” or “real”
The New York Times reported that Democrats are seeking funding for “Next Joe Logan” after the 2024 election loss. (Getty Images)
Jacobson highlighted the need for a compelling messenger, but he also said Democrats must provide bold policies on economic and social issues.
“If you can’t afford rent, no one really cares about the future of democracy,” he said.
He urges the party to stop surrendering on cultural issues and start a counterattack, pointing out how effective Trump is.”Kamala is for them/theirTrump is on the 2024 campaign for you, “AD” was in the 2024 campaign.
His group has launched a new ad featuring fictional Republican characters who check their bathrooms in response to transgender debates, attacking Republicans over ice raids.
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Despite the disappointing outcome for Democrats in the 2024 election, Jacobson remains hopeful. “We need to look like we’re involved, not ivory towers. I think this has been a problem in the past, but we can get back there as we won the younger guys in 2020.