Ford will provide $7 million tap dealerships to support national nonprofits
Matt Atkenson, North American Sales Director at Ford Pro, discusses the impact of tariffs on the business on the “Craman Countdown.”
Ford has enabled a national network of dealers to support some directly The largest nonprofit organization in the country American Red Cross, Feeding America, Habitat for Humanity, Team Rubicon, etc.
As part of the Ford Charity’s Building to the Initiative, kicked off in June, auto companies are leveraging organization-wide resources from cars, employees and dealers to help these organizations make a concrete impact. Ford Charity is Ford’s global charity.
As part of the initiative, dealers will host blood donation drives American Red Crossgathering local food banks and foods of used tools and ingredients for habitat restoration. Some dealers will also be running a free disaster preparedness workshop led by Team Rubicon.
Ford is investing $4 million scholarships for automotive engineers
In addition to its ground efforts, Ford is donating $7 million to four nonprofit organizations to further support the mission.
Mary Curry, president of Ford Charity, told Fox Business that 75 revitalizations are ongoing nationwide. According to Culler, dealers in Michigan have already launched blood drives, and Texas dealers have helped them supply food distribution to the United States. In Minnesota, dealers are working with Habitat for Humanity and have many wildfires in Colorado, so they are holding training sessions to help residents “really understand how to really show up when there’s a crisis,” Colour said.
Ford volunteers and Team Lubicon. (Ford Charitable Activities)
Ford has invested more than $2.4 billion over the past 40 years to support the community. However, this is the first time a charity has used Ford’s vastness. A network that supports nonprofit organizations, Many have seen a decline in donations due to economic uncertainty.
Ford Veterans Group Partners Holding Broncos from the Offrodeo for Veterinarians and their Families
In 2024, the number of donors and donors fell by 4.5% and 2.6%, respectively, according to the Association of Fundraising Professionals. The decline in donor participation was significant among small donors who donated gifts under $100. They also created more than half of all their contributions.
A Ford Volunteer Group from Friends in River Rouge. (Ford Charitable Activities)
“We were actually working with several organizations on disaster relief and community resilience, so whenever there’s a crisis, we’ll show up and support them,” Curry said. “But we have this incredible company with employees who want to volunteer, and this incredible company with dealers all over the country, so we’ve begun to realize that we’re not just charity dollars, we’re not just charity dollars, there are vehicles that are relevant in some cases.
Ford Charitable Volunteer at Greeners Food Bank. (Ford Charitable Activities)
Click here to get your Fox business on the go
The company said it has increased its volunteer payment time off policy from 16 hours to 56 hours so that employees can volunteer with four specific partners. Ford has also expanded its pool of rental vehicles that its nonprofit partners can tap if needed for disaster response and more.
| Ticker | safety | last | change | change % |
|---|---|---|---|---|
| f | Ford Motor Co. | 10.62 | +0.19 |
+1.82% |
Culler said dealers will “start to find unique ways to support these organizations throughout the next few months and the year.” Meanwhile, the company is aiming to expand its launch globally later this year.