Bud Light Exec reveals “four things” that made this year’s Super Bowl ads a success
UFC president Dana White responds to making Bud Light UFC’s official beer after the beer giant faces a fierce backlash following his partnership with trans activist Dylan Mulbany on “Honity.” .
A Super Bowl ad for comedian Shane Gillis, rapper Post Malone and football’s Great Payton Manning won Brewer Rave Reviews online, with senior executives saying the success “feeling fans.” I believe it is to make it the first thing to do.
“When we started the development process for Super Bowl ads, we prioritized the core components of Budlight commercials,” Marketing Senior VP Budlight told Fox News Digital.
Budlight’s ad “cul-de-sac big name” features Gillis and Malone as suburban homeowners, and he came to rescue his neighbor after “acceduled a lame party.” . With the help of Bud Light and Peyton Manning, the duo must turn the party into a very loud event and tell their neighbors to settle down so that Gillis does not incite the rage of the HOA committee.
Beer industry experts say Budlight is doing “all right things” in the Shane Gillis Super Bowl ad
Bad Light cans will be found at a store in Montreal, Canada on June 16th, 2023. (Jakub Porzycki/Nurphoto via Getty Images)
Advertising came in 7th place USA Today Advertising MeterSuper Bowl viewers rated their favorite ads from the game. It was the fourth ad seen in the Super Bowl. Diversity reported.
Allen attributes the resonance with the ad audience to four things: “Let the fans first, provide Bud Wright’s classic humor, attracting brand partners and authentic A-list cast Brand FansAnd finally, we focus on one of our platforms to celebrate easy fun. ”
“We wanted to ensure that consumers could see themselves, their friends or their neighbors at this year’s location,” Allen said.
The ad won Beer Maker Praise from industry observers, Harry Schumacher’s daily publisher of the beer business told Fox News Digital in a BMOC ad that Bud Wright “does all the right things”;
UFC’s Dana White says Bud Light’s partnership was not “determined by money.”
Former football quarterback Terry Bradshaw (L) has been working with Philadelphia Eagles owner, chairman and CEO Jeffrey Lurie and Philadelphia Eagles quarterback #01 Jaylen Hearts and Philadelphia Eagles head coach Nick Cirianni Watch After defeating (Timothy A. Clary / Getty Images / AFP by Getty Images)
“Budlight has always been associated with the blue-collar working class. You know relaxation, barbecue, country music, those types of trading situations and opportunities, so yeah, that’s It makes a much more natural meaning. I did all the right things.”
This ad was the departure of tone from their controversial partnership. Transgender Influencer Dylan Mulbunny. Longtime Budlight drinkers rebelled after the company partnered with Mulvaney, causing sales revenues to plummet.
However, BMOC appears to indicate that Bud Light has learned the lesson.
Host Payton Manning will speak on stage at the 2017 ESPYS held at the Microsoft Theater in Los Angeles, California on July 12, 2017. (Kevin Mazur/Getty Images/Getty Images)
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“This ad is one of the best ads I’ve seen in my 40-year career. This ad opens a bad light brand to all consumers and is an American lager that is friendly and accepted. We invite Bad Lights to every home,” Colonel John Saputo, Anheuserbusch/Inbev Beer Distributor, told Fox News Digital.