Toyota drives tariffs that customers hate
Toyota drives tariffs that customers hate It originally appeared thestreet.
President Donald Trump’s social media posts make his tariff move seem to be running on his whim, but it’s clear that at least some industries are sitting at the negotiation table.
Automotive Industry Top Executive I said They are in close contact with the White House and praise the president and his White House team for hearing concerns.
But it is also clear that Trump’s interest in protecting the profits of the automotive industry is minimal.
Related: General Motors moves $4 billion tariffs
Ford, Stellantis and General Motors (the American Big 3 automaker) say Trump’s tariffs will be like that It costs them billions, And they pulled guidance because they lacked vision.
Trump has made it clear to all industries that he doesn’t want prices to rise.Eat tariffs. ”
Therefore, every time the auto industry raises prices in recent months, it has been denied that it has something to do with tariffs.
Others like Mazda actually ate tariffs along with Japanese car manufacturers Send a letter We will inform US dealers that they will increase the import fees and import fees for vehicles already in the dealer lot, or that they will be coming to the country by May 1st.
Toyota is the latest Japanese automaker for pricing, but it does not condemn the tariff move.
Toyota sold it Last year, more than 2.3 million vehicles in the US increased 3.7% year-on-year. Between April 2024 and March 2025, the company built 1.96 million units in the United States. According to To statistics.
Therefore, despite the US production capacity that can handle nearly 2 million vehicles a year, Toyota is still shipping to nearly 500,000 vehicles from overseas for sale in the US
On June 21, Toyota said prices for some Toyota and Lexus branded vehicles will average up $270 and $208 from July, respectively. To email Bloomberg saw it.
While price increases can be seen as a response to the 25% obligation Trump has imposed on car imports, Toyota claims the move is only part of the usual price review process.
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In April, fellow Japanese automaker Mitsubishi said it would keep the vehicle at port in the near future, rather than being forced to offload and pay for its duties.