Captain Morgan grabs the attention of young golfers wearing drinks, clothes

The popularity of golf has skyrocketed In recent years, among the younger generations.

Five years ago, this sport A house in Covid. And once the beginner took the lesson and reached range, the company jumped at the opportunity.

Justin Fiber is Captain Morgan’s brand director and saw the tide change at the link.

“One of the things I saw has been focusing on sports marketing and brand marketing for a while. The barriers to getting into golf have certainly changed. This is something I want to do from a brand perspective and I think it’s a place I personally see,” Fiber said in a recent interview with the Fox Business.

For sports coverage on foxbusiness.com, click here

“Not so, ‘Hey, you have to go to the golf course. You had to go to the driving range.” But obviously, you see that golf stigma is getting eroded a bit, like Top Golf and TGL and five irons.

“Obviously, Covid, who wanted people to go outside, allowed golf to be very accessible, so I think that combination is all an interesting way to watch the game. And as a casual golfer, it’s very suitable and not booted. That’s our style. Participate.”

Fiber also praised professional golf for the era. Jason’s Day He has a significant share of his eye-opening outfit.

“What we did with some of the majors being more attractive. Liv opened it up a bit. The Ryder Cup is an event for very enthusiastic fans and isn’t traditional. It’s insane. The golf gets hot. We love it.

Fiber and Captain Morgan recently introduced Play the slice The campaign will allow new combing golfers to accept whimsical tee shots with new Captain Morgan Sliced ​​Drinks.

“Rounds of golf are not bad rounds of golf, so for us, it was very tied to the fact that variety is the spice of the golf game.

“And for us, we were very bound by knowing that 99.99% of people who pick up golf clubs get caught up in the roads of trees and carts. That’s fine, but we want to hold it too.

This drink brought about a new product partnership with Pluto Golf. There, as Faiber said, golf wear comes across streetwear.

Keegan Bradley wins the Traveler Championship with a dramatic birdie at the final hole

“The people on Pluton have been really amazing to work with. They feel it’s a really great collaboration to pair with us. They create capsule collections, from shoes to hoodies to jackets to outerwear to hats,” Fiber said. “They really embrace a lot of what we like. The whole idea is, “Slicing doesn’t have to be just one way.” It doesn’t have to be traditional. Their overall mantra of taking on that sharp design allows them to be on the streets in the same shoes on the course and on the street.

It’s no surprise that Fiber “loves” the new era of casual and professional golf.

“Do I really believe in you and I think it’s really important to the game, the players, and actually just the entire ecosystem, Fiber said.

Click here to get your Fox business on the go

“You always have birdies, bogeys, Eagles, hole-in, and the whole goal is to get your strokes into the hole as quickly as possible.

“What I think is the key part is an evolved world of participation as the faces of the game change, as the consumers playing the game change. If you’re stuck, I think, ‘I have to act and feel in a certain way.’

“I think it’s really good for everyone. It nurtures all the tides and allows brands like us to play in very fun spaces. It gives the ability to consume more of the game and is truly fascinated by people you know on the course, or simulators, or top golf, or in their backyard.”

Follow Fox News Digital’s x Sports Coverageand subscribe Fox News Sports Huddle Newsletter.