Kristen Craft brings fresh fundraising strategies to every stage

Procuring in 2025 doesn’t look like it went in 2021. That’s exactly what’s important.

in TechCrunchAll Stages Above July 15th At the Sova Power Station in Boston, Kristen CraftFidelity Private Shares’ Business Development Director leads the roundtable session entitled “It’s not 2021 anymore. Navigate the VC landscape of 2025.” It’s happening in Basic stage.

In this conversation, craft guides new norms in venture capital. From changing investor expectations to scrutiny of business models, she explores what it takes to succeed in a market that no longer rewards unconfirmed growth or vague roadmap.

And it’s easier than ever to get that fresh perspective on how to navigate this year’s landscape. For a limited time only, Founders can participate in all stages for $155, while investors can participate in the community for $250 Learn from the full lineup of crafts and other speakers and roundtables.

With deep startup roots and experience as both a founder and a longtime operator, Craft brings a unique empathic perspective to today’s fundraising challenges. in Fidelity Private Stockshe works directly with startups and investors on equity management, fundraising preparation and market strategies, giving her a front row seat to the patterns that shape today’s private capital.

She is also passionate about building communities and advocating for diverse founders. Her background at B2B Saas, combined with strategic partnerships and overall digital marketing experience, makes this session especially valuable to operators who think about scale and sustainability.

Whether you navigate the first raise or adapt the pitch to a more measured market, this session It provides a clever, grounded view of what is needed to succeed.

It’s not just about adjusting your expectations. It’s about upgrading your strategy. Headed by Scaling Experts, join founders and investors at every stage of TechCrunch and at many more stages. Sign up now Lock the prices that have just been spoken and save over 60% on tickets.