After popularizing a “serene curiosity” culture, Generation Z has increased their alcohol intake alongside other generations.
Gen Z drinks more, but that might be a better sign for them.
The generation that popularized “cool” drinkingCalm“Drinks Data and Insights Provider IWSR. investigation Overall, we found that 73% of Gen Zers had consumed alcohol in the past six months, compared to 66% in 2023.
The study found that increased drinking habits are particularly dramatic in the United States. This proved particularly dramatic in the US, which said it had consumed alcohol in the past six months compared to less than half of 2023. According to the report, they are much more likely to drink alcohol in bars, clubs or restaurants than all adult drinkers.
The shake-up of Gen Z’s drinking habits may be because its members are getting older and earning more money. The oldest members of the generation are now in their mid- to late 20s.
Many young people who are just outside the university have it I struggled to find an entry-level jobMarch report from , Bank of America It was predicted Gen Z could become the wealthiest generation within the next decade, with a cumulative income of $36 trillion. Gaining disposable income on hand may mean that Gen Z is putting more money into alcohol.
The report found that more than any other generation, Gen Z respondents were more likely to answer “yes” to the question “I am actively choosing to drink more.”
In particular, alcohol consumption in this generation is consistent with previous generations who experienced a similar increase in drinking in their 20s.
Take it home? Relaxation of alcohol consumption is a trend for all ages, but Gen Z should not be responsible Reduced alcohol salesIWSR’s COO of Consumer Insights, according to Richard Halstead.
“As they pass each year, there are more Gen Z drinkers in the workforce. Those who are already in the workforce usually earn more. As their income rises, I think we should expect them to drink more often, as millennials did before them.”