Ally Bank says this is the best time to “graduate” from the starter bank

Millennial nostalgia is real – even when it comes to banks. It’s the sentiment that’s tapping in a new campaign targeting millennials, their “graduation” to “graduation.” Starter bank to another bank account.

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Online banks have teamed up with their agency Anomaly to create a marketing campaign that shows that generations can “graduate financially.” Ally discovered that almost half of millennials still use starter banks.

The campaign features favourite trends that dominated 2010, from shutter shades to sepia filters.

Ally partnered with millennial actor Taylor Lautner to spread the word. He recently shared “how growth is part of your shine in your style and your finances.” Despise Instagram posts It features a throwback to his 2011 style.

As Millennials are separated from everything that has grown,The following is why better bank transfers should also be listed.

A new bank or bank account can be a natural segue for targeted budgeting, debt repayments, or major life changes, like marriage.

New banks, especially neobanks (online only), may provide incentives to switch or create accounts. They also tend to offer higher interest rates. This means account owners can make money faster.

Also, switching banks may save you money with little or no fees. For example, Capitalone Online, High-yield savings account There is no fee, minimum amount, or 3.60% annual yield (APY).

Millennials tend to be more socially conscious, partly reflected in their consumption habits, and banks take it seriously. If reducing your carbon footprint or impacting social justice means a lot to you, switching banks will help you get closer to those goals while building your financial future.

When deciding whether to open a new bank account, millennials should now consider what is personally important to them. This includes factors such as ATM access, customer support, and physical bank location.

Before making any changes, millennials should keep in mind the risk of losing the perks they already have in their current banks and accounts.

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This article was originally published gobankingrates.com: Ally Bank says this is the best time to “graduate” from the starter bank