Starbucks pioneered the “future coffee shop” with comfortable chairs and sofas as CEOs push to rethink the store
CEO Brian Nicole has pushed Starbucks to make it more attractive to customers, but now some of the places are seeing a big change to suit his vision.
Starting in New York and Southern California, Starbucks is strengthening its stores with premium features aimed at growing “cafe atmosphere” as part of Nicole. Return to the Starbucks Plan. Amidst the change, Starbucks is trying to add cozy seating, warm lighting and locally inspired art to give each redesigned location a more unique feel.
Courtesy of Starbucks Coffee Company
One of the first remodeled locations in Bridgehampton, New York, highlights the dark Starbucks-themed green walls and hardwood flooring. The redesigned store in East Hampton, New York stands out by paying for wall art in honor of the town’s seaside location and the roots of the voyage.
Courtesy of Starbucks Coffee Company
Courtesy of Starbucks Coffee Company
The redesigned Starbucks location is part of Nicole’s plan to make Starbucks a place where customers want to spend time. Apart from the redesign, some changes include offering ceramic mugs for some internal orders and returning a seasoning bar where customers can add their own milk and sugar to their drinks. The company also instructs baristas to warmly acknowledge and feel welcome in their customers.
Starbucks also made major strategic changes to improve efficiency. Reduce the rich food and drink menu And deprecate some options Drink customization. The new order sequencing algorithm piloted in the first quarter also helped the company reduce latency, with three-quarters of orders at test locations arriving in less than four minutes at their peak.
Courtesy of Starbucks Coffee Company
The major change with Nicole at the forefront has attracted praise from Starbucks founder Howard Schultz.I made a cart wheel“After going back to Starbucks plans and asking about the CEO.
Still, the change still generates much in terms of finance, with the company reporting $8.8 billion in the second quarter. Right below the expectations of analysts. However, Nicole said in an April memo that he is confident in his plan for conversion.
“We do a lot of work ahead, but we’re on the right track and moving quickly,” Nicole said.