MSNBC’s Jen Psaki Trails struggles with CNN in key demos
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It was a mixed bag from MSNBC Just a puzzle Two months after her new gig.
Pasaki, the former president’s spokesman Joe Biden – Those who claimed she never witnessed any signs of decline while she was working for him saw an increase in her role as part of MSNBC’s overhaul when programming changes were announced earlier this year.
Psaki took over the 9pm time slot on Tuesday from Friday as MSNBC’s “The Rachel Maddow Show” returned to air only on Monday. Maddow was temporarily back to airing five nights a week during the president Donald Trump’s First 100 days.
“Briefing with Jen Psaki” has averaged 1.1 million viewers since its debut on May 6th to July 3rd, and earned 44% of the January show hosted by Maddow and Alex Wagner from Fridays to Fridays at 9pm in 2025.
“Briefing with Jen Psaki” averaged the average total audience from their debut on May 6th to July 3rd. (William B. Plowman/NBC via Getty Images)
Psaki was not expected to compete with MSNBC’s biggest star, Maddow. However, “Alex Wagner Tonight,” which aired on 9pm time slots from Tuesday to Friday throughout 2024, also surpassed Pasaki.
“Alex Wagner Tonight” averaged 1.2 million viewers from May 6th to July 3rd last year. That’s 17% more than Psaki’s 2025 viewers.
Pasaki also abandoned “Alex Wagner” in the demographic cited by adult advertisers aged 25-54, as “briefing” averaged only 90,000 viewers from the group where “briefing” was important.
Last year, “Alex Wagner Tonight” attracted an average of 123,000 demo viewers from May 6th to July 3rd. However, MSNBC aired three Primetime specials in the meantime, and Madou’s presence on the panel significantly increased the ratings of “Alex Wagner Tonight” between the entire audience and the demo.
For two months, Psaki has drawn less than half of her audience Fox News Channel“Hanity” has averaged 2.9 million viewers since May 6th at 9pm. Psaki averages 543,000 viewers since “Source with Kaitlan Collins” debuted on MSNBC.
However, former spokesman Biden is chasing CNN in key demonstrations.
Jen Psaki concluded his tenure as Secretary of Reporters and joined MSNBC in May 2022. (Chip Somodevilla/Getty Images)
“Kaitlan Collins Source” surpassed MSNBC’s “briefing” by managing 108,000 demo viewers from Tuesday through Friday, since Psaki moved to 9pm ET.
Fox News ‘”Honey“Average 344,000 demo viewers over the same period.
Psaki also chases cable news competitors among younger audiences between 18 and 49 years old, with an average of 62,000 compared to 219,000 for “Hanity” and 70,000 for CNN’s “The Source.”
MSNBC insiders point out that “Briefing” is the network’s third most watched daily program, despite being broadcast for two months as a sign of Psaki’s success at 9pm ET.
The “Briefing” is based on the lead-in audience, with “Alex Wagner Tonight” failing with “Alex Wagner Tonight” in 2024, “The Briefing.”
Psaki improved in the second month with The Timeslot. The “briefing” was due to an average of 973,000 viewers in May, earning 17% in the demonstration, compared to an 8% increase in June, with over 1 million viewers. Despite CNN’s losses, “Briefing” was MSNBC’s second program at the demonstration, and Wagner’s show was the network’s eighth best in the important category for the same period last year.
Jen Psaki, a former Biden flak who defended his mental fitness, begins an expanded role on MSNBC
Jen Psaki took over MSNBC’s coveted 9pm time slot until Friday in May on Tuesday. (AP Photo/Carolyn Slow)
Psaki served as Biden’s first press secretary from January 2021 to May 2022, and held her defense. White House Before she landed on the network, she made her popular with MSNBC Progressives. CNN also discussed carrying her.
The launch of “A Briefing with Jen Psaki” coincided with a news cycle that was not particularly flattering to former Biden officials as its hopes for the book “Original Sin: Biden’s decline, its cover-up and the miserable choice to run again.” Fitness to Biden’s office At the forefront.
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It’s still not known whether Psaki will be able to fill Maddow’s shoes, but the latter certainly hurts MSNBC by deciding that “The Rachel Maddow Show” will air only on Monday.
Evaluation data provided by Nielsen Media Research.