Trump Media’s $2 billion Bitcoin-By Show Business Empire is now a crypto empire
President Donald Trump’s media company has just purchased the world’s largest cryptocurrency stash. Trump’s media and technology on Monday morning announcement Acquired $2 billion Bitcoin Bitcoin-related securities. I also booked $300 million to buy Bitcoin options.
The market appeared to approve the move as Trump’s company’s shares jumped 7.2% from the previous end on Monday morning. It’s been up 9% at almost $20 over the past week. About two-thirds of the company’s approximately $3 billion in liquid assets are allocated to Bitcoin.
“We are implementing our published strategy rigorously and carrying out our Bitcoin financial plan,” Trump media president and CEO Devin Nunes said in a statement. “These assets help us ensure our financial freedom.”
Trump owns most of his shares in Trump’s media; transfer Before he became president, they became revocable trust in December. The shares issued to purchase Bitcoin are diluted Trump’s ownership rate.
Mammoth Crypto purchases come almost two months after the company I said It had issued $2.5 billion in new stocks and debts in pursuit of Bitcoin’s Treasury. The move also strengthens the way that crypto and not real estate are increasingly promoting the Trump family’s business empire.
From crypto to real estate
For decades, Trump has promoted his real estate trading skills. There was his golf club, Mar a Lago, in Palm Beach. His skyscraper in midtown Manhattan, Trump Tower. And he said many other fortunes he said were fuelled by an empire over a billion dollars.
But from December 2022, just a month after Crypto Exchange FTX declared bankruptcy, the longtime real estate mogul jumped into cryptography. Previous reports show that his crypto business accounts for at least half of the paper value of his business. luck and Forbes.
Trump’s early forays in the code included launching his own collection of NFTs, or essential tokens, portraying him as a muscular superhero or cowboy. Then in 2024, when he was campaigning for reelection, Trump worked himself with a crypto executive and spoke at a Bitcoin marquee meeting.
That summer, his sons Eric and Donald Jr. took part in crypto and began their own decentralized financial applications. World Liberty Financial. Add a Memecoin From Trump, another of Melania, and from the new one Bitcoin mining businessAnd Trump’s network of ventures became increasingly less of a real estate empire and more like a crypto conglomerate.
This includes Trump Media, which includes Truth Social, which replaces Trump Social’s social media website X. In the first quarter of 2025, only $821,000 was recorded on the top line, according to a filing with the Securities and Exchange Commission.
It’s pivoted by cryptography as you struggle to find that footing in the media. In addition to the Bitcoin Ministry of Finance, Trump Media is also Submit To launch a set of crypto ETFs for tokens, such as Bitcoin, EthereumSolana, and others.
It’s even number hinted When its own cryptocurrency and digital wallets were released.