Why Nike (NKE) is the comeback story between Dow dogs

Nike, Inc. (NYSE:Easy to slip) is included in Buy Now 11 Dow Dividend Stock Dogs.

Close-up of a hand holding casual sneakers with Nike logo.

The world’s largest shoe company said Thursday that existing tariffs could raise costs by about $1 billion. The announcement follows the release of its results in 2025 in the fourth quarter, which managed to outperform estimates.

In the fourth quarter of 2025, Nike, Inc. (NYSE:NKE) reported revenue of $11.1 billion, down nearly 12% from the same period last year. However, revenues surpassed analyst estimates by $373.5 million. The fourth quarter marks the period with the most significant economic impact from the company’s “Win Now” initiative, and management hopes that these pressures will ease in the future. Leadership expressed confidence in the company’s ability to run through the current unpredictable environment by maintaining a focus on controllable factors and effectively implementing its “Win Now” strategy.

Nike, Inc. (NYSE:NKE)’s cash position was also stable. The company concluded the year with cash equivalents and a short-term investment of $9.2 billion. It returned $2.3 billion to shareholders annually through dividends. The company offers a quarterly dividend of $0.40 per share, and as of July 26th, it has a dividend yield of 2.10%. We have increased payments for the 23rd year in a row.

Although we acknowledge the potential of NKE as an investment, we believe certain AI stocks offer a greater reverse chance, pose a risk of decline. If you’re looking for a highly undervalued AI stock that can make a significant profit from the tariff and supervision trends of the Trump era, check out our free report. Best Short-Term AI Stocks.

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Disclosure: None.