A turbulent journey under Elon Musk in X

(Reuters) – X CEO Linda Yaccarino said Wednesday that he will step down from his role in a surprising move and end his tenure on Elon Musk-owned social media platform, which is facing several controversies and challenges, including a massive encounter with advertisers from the site.

Yaccarino was tasked with increasing advertising revenue and easing the company’s debts. She helped implement new features such as rolling out new video tabs and expanding fact checks via X’s community notes.

X has been on track to report the first year of advertising revenue growth this year since its acquisition in 2022, data from research firm Emarketer showed in March.

Here is the timeline for the events that shaped the platform after Musk announced its bid for X:

April 2022 – Musk made an offer to X, then known as Twitter, for $43 billion in cash.

May 2022 – Musk suspends this transaction citing spam and pending details of fake accounts.

July 2022 – Musk will terminate the transaction citing a material violation of several provisions of the contract.

July 2022 – Twitter sues masks for breaching the contract by ordering a Delaware court to complete the merger.

October 2022 – Musk has completed a contract to acquire Twitter for $44 billion.

November 2022 – The company has announced a massive layoff targeting teams responsible for communications, content curation, human rights and machine learning ethics.

May 2023 – Musk will nominate former NBCUniversal Advertising chief Linda Yaccarino as the new CEO of Twitter.

July 2023 – Musk renames Twitter as X, unveils a new logo, focusing on building “all apps” and marks the end of the iconic blue bird that became synonymous with the platform 17 years later.

November 2023 – Musk supports an anti-Semitic post against X, which falsely claimed that members of the Jewish community have hatred towards white people and falsely claimed that they were kicking a massive departure from the platform.

August 2024 – X has filed anti-trust lawsuits against the World Federation of Advertisers (WFA) against several major companies, accusing them of illegally conspiring to boycott the site and lose revenue.

March 2025 – Musk’s Xai acquires X in all share transactions valued X at $33 billion.

July 2025 – Jaccarino resigned as X CEO without giving specific reasons for her decision.

(Reported by Zhee Kachwala, Arsehee Abraham is Harshita Mary Vgargase from Bengluru.