According to YouTube, the ecosystem produced 490K jobs, adding $55 billion to US GDP in 2024
YouTube has been released Report On Tuesday, it shows how influential the Creators Economy is.
According to a survey by Oxford Economics, YouTube said its creative ecosystem contributed more than $55 billion to US GDP, supporting more than 490,000 full-time jobs.
When YouTube talks about its creative ecosystem, it’s not just about creators. This includes people who work with YouTube creators (video editors, assistants, public relations officers) and people who work for creator-oriented companies (Patreon, Spotter, Link Treeetc.).
But these numbers continue to grow even when venture capitalists are no longer around. Pour money Like them, in the industry 4 years ago.
in 2022YouTube and Oxford Economics reported that their creative ecosystem has generated approximately 390,000 jobs and contributed more than $35 billion to US GDP. So these 2024 numbers jumped at 100,000 jobs and $20 billion.
These numbers are very large as YouTube offers the most consistent and advantageous opportunities for creators. Those qualifying for the YouTube partner program can earn 55% of their revenue from advertising. Even mid-distance creators (not the world’s Mrbeasts) can go up to thousands of dollars a month. Tiktok and YouTube shorts have tried to monetize the platform, but the industry has not found a way to ensure that advertising revenue is distributed among short story creators.
As both a rapidly growing and often misunderstood sector, creators have defended American institutions. bank For the government, it provides better services to their industry. Some creators struggle to qualify for a business credit card or obtain a specific business loan, regardless of their demonstrable financial solvency.
These issues have become common enough to attract attention. Last week, US representatives Yvette Clark (D-NY) and Beth Van Dune (R-TX) announced their bipartisanship. Congressional Creator Caucas Support and recognize the possibilities of the creator economy.