Alta raises $11 million to deliver “ignorant” fashion technology with all-star investors
Throughout the year working in technology, Jenny Wang, 28, has found herself stumbling over one idea, a personal styling agent that helps users decide what to wear and buy based on their budget, lifestyle, weather and calendar.
She has tried to build such products many times in the past, but “However, AI technology has not yet matured enough,” she told TechCrunch. That changed, so a few months ago she announced the launch of her dream company, Altacontinues today’s announcement of the $11 million seed round led by Menlo Ventures.
Feeling products Straight from the movie “Clueless” Certainly, you are an AI stylist and personal shopper, and you can create costume recommendations and users can try out those looks with personalized virtual avatars. For example, a person can ask Alta what the best outfit is for TechCrunch to confuse, for example, and AI will provide suggestions and present a lookbook of the outfit.
Users upload their closets either by taking photos, transferring purchase receipts, or searching for things already in the Alta database. Also, people can drink clothes in their closets and wear clothes they are already trying to mix.
There Is there someone else playing? In the AI styling space, Crying and so on And Cladwell is about to recreate the magic of the iconic scene from “Clueless.” Cher plans to wear clothes from the closet using computer technology. Wang considers himself to be part of a new wave of consumer technology, and is trying to make styling and shopping more effective.
“Existing players like Google Shopping and Pinterest are experimenting with AI,” she continued. “However, the experience consumers crave and use in the future must be built with new technological architectures and new user interfaces.”
The product is backed by several heavy names, including Michelle Obama’s stylist Meredith Coupe.
Other investors in the company include bench stoning. Algaé Ventures is an investment company backed by Fashion’s prestigious Arnault Family of LVMH. Phenomenal Ventures is a company founded by nie Meena of Kamala Harris. Anthropic’s VC ARM Anthology Fund; Doordash CEO and co-founder Tony Xu, many angel investors including Super Models Jasmine Take Karly Cross will borrow Runway co-founder Jenny Fleece and Posic’s CEO and co-founder Manish Chandra.
Wang used the term “alignment” to describe her fundraising process, leaning heavily towards the networks she had accumulated while working in various technical roles throughout her career. She was an engineer at Harvard University in training, invested in many companies, served as a brand technology advisor and played roles in investment companies.
For example, a few years ago she was an intern at Doordash and previously volunteered for Karlie Kloss’ podcast, “Kode With Klossy.”
“I’m still actively coding every day and I learn from my team and technical advisors,” she said.
Wang said the fresh capital will be used to grow the team and fund more research and development. “Our team is constantly updating our internal model and improving the experience based on community feedback,” she said.
Alta already has it I launched a partnership We will provide Alta on a membership basis with the American Council of Fashion Designers (CFDA). The King once lived in San Francisco, but moved to New York to help build technology. “NYC is also a closer flight to Paris than sci-fi,” she said, adding that LVMH and one of her angel investors, Tech Influencer Zita D’Hachvillehelping to expand the company across Europe.
Alta is working with Marie Condo as the company is expanding in parts of Oceania and Pacific.
The plan is to consider partnering with retailers around the world.
“Many of the most exciting consumer AI companies are starting in NYC,” Wang continued, adding that she has brought together a team that is extremely technical and fashion-obsessed. This startup will make her dream come true.