Amazon launches a personalized shopping prompt as part of its generated AI push

Amazon continues to inject AI into its shopping tools and encourages its customers to make more purchases. company announcement On Wednesday, a new feature called “interests” aimed at creating a more personalized conversation search experience.

New features allow customers to enter tailored prompts in the search bar to reflect their interests, preferences and even their budget. For example, users may request “model building kits and accessories for hobby engineers” or “brewing tools and gadgets for coffee lovers.”

Interest utilizes large-scale language models (LLM) to transform everyday language into queries that traditional search engines can understand, bringing more relevant product suggestions.

Additionally, the tool continuously works in the background, notifying users when new items with matching interests become available, providing updates on related products, restocks and transactions.

Currently, a selection group of US users is of interest through the Amazon Shopping app on iOS and Android devices, via mobile websites under the “ME” tab.

The company plans to expand access to more US customers in the coming months.

The features of interest represent the natural progression of Tech Giant as they continue to integrate AI into their apps. This feature already includes features that are equipped with AI on Amazon, including the AI ​​Shopping Assistant. Rufus, AI Shopping Guide, Check the summary, AI-generated product informationand more.

Additionally, several other companies are likely to follow litigation to enhance the shopping experience for their customers, and some have already begun doing so.

For example, Google recently upgraded its shopping tab and introduced “.Vision Match“A tool that allows shoppers to explain clothes they imagine, and AI proposes similar ideas based on the explanation. AI Summary Tool Provide product information.