Amex Platinum Refresh adds new lounge, dining perks to appeal to Gen Z Cardmembers
American Express (axp) I’m planning to update it and Later this year, He spoke to Yahoo Finance, Howard Grosfield, group president of American Express’s US Consumer Services, is attracted by the company’s burgeoning cohort.
He refused to provide details of the refresh, but said it was intended to build loyalty to the card by adding the valued benefits of card members.
“You’ll double down on us all the amazing benefits our card members love in travel, business and food,” Grossfield said, adding that the number of Gen Z cardholders rose 40% year-on-year in the first quarter of 2025.
The highlights of the refresh are:
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New Premium Airport Lounge: American Express will open three new Centurion Lounges in Newark, Salt Lake City and Tokyo next year, bringing the global Centurion Lounges to 32.
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The benefits of an expanded diet: The 2024 acquisition of AMEX’s booking platform TOCK adds 7,000 new dining experiences to more than 20,000 existing Resy products, including a substantial portfolio of wineries. This expansion provides cardholders with priority access to more tables in partner facilities.
The company confirmed that a refresh is planned for However, they did not share details except that they said they focused on helping the company grow.
Gen Z card holder is not bal American Express discovered the annual fee is $695. Gen Z has developed a subscription-based thinking about long-standing payment fees for music and entertainment platforms, American Express CFO Christophe Le Cailec said at the Morgan Stanley US Financials Conference in June 2025. He believes in young card members Because of the experience gained from being an Amex customer.
Future Platinum Updates are intended to appeal to the oldest Gen Z in their late 20s, but Grosfield believes Gen Z will have an incorporation progression through Amex’s product portfolio as age. Grossfield pointed to the Amex’s 98% retention rate, adding, “We get one more 20 years of life to get them and deal with them.”
The company hopes that by insisting on Gen Z’s wallet share early in adult life, these young cardholders are more likely to rely on AMEX products as their financial needs evolve.
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Remuneration rate
- 5x points on flights booked directly on airlines or American Express® (up to $500,000 per calendar year)
- 5x points for prepaid hotels booked on your American Express trip
- 1x points on all other purchases
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advantage
- Earn up to $200 each year for booking your hotel collection with Prepaid Fine Hotel + Resort or American Express Travel (a minimum of 2 nights stay required)
- With your card, you will earn up to $199 per calendar year with your Clear Plus membership (qualified by Auto-Renewal) (Clearlanes is available at over 100 airports, stadiums and entertainment venues)
- Enjoy saving up to $200 each year on your US ride. This is $15 for Uber Cash, which costs $15 a month, and requires a $20 bonus in December (requires the latest downloaded version of the Uber App.
on the other hand Due to the high annual fee, many perks and perks can far offset the annual cost. I especially like many of the benefits that apply to everyday life, such as helping to cover the costs of streaming services using digital entertainment credits. However, it is not always easy to use all the available benefits. This could reduce the value you get from this card.
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Annual fees
$695
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Welcome offer
After spending $20,000 in the first three months, earn 150,000 Membership Rewards® Points. Additionally, after spending $2,500 on qualifying flights booked directly through the airline or American ExpressTravel® during the first three months, earning a $500 statement credit;
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Remuneration rate
- 5x Membership Reward Points, Flights, Prepaid Hotels, Short Term Rentals, Prepaid Flights + Hotel Packages amextravel.com
- 1.5x points on eligible purchases from US construction materials and hardware suppliers. Electronic goods retailer. Software and cloud system providers. Delivery provider. And when you buy more than $5,000 anywhere else (up to $2 million for these purchases per calendar year)
- 1x points for each dollar spent on eligible purchases
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advantage
- Get a maximum of $200 Statement Credit per calendar year for incidental charges charged to a card by one qualified airline
- Free access to the American Express Global Lounge Collection. Includes over 1,400 airport lounges in 140 countries
- In the first year of membership, you earn over $1,000 in annual statement credits for select business purchases, including technology, adoption, wireless. Registration is required.
It shares some of the best features of the personal edition, including extensive airport lounge access, whilst offering additional benefits to business owners. Although the annual fee is high, you can get plenty of value from the credit card and perks on your card to offset the costs.
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