Among the health trends, protein-rich foods and alcohol-free drinks are in great demand
As Americans become more and more health-conscious, their online grocery orders show a shift towards more nutritious Food choice.
It recently unveiled new dietary trends based on customer purchases and search data, according to Instacart. Using data from 2023 to 2024, the online grocery distribution platform calculated a 39% increase in searches for “high protein” and a 159% increase in searches for “high fiber.”
Instacart also said that since 2021, low-sugar food and beverage purchases have seen a 9% increase and an 8% increase in low-carb purchases.
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There are other important findings as well.
Kelly Springer, a registered dietitian in Skaneateres, New York, said she was encouraged trend.
Shopping for groceries online increases the likelihood that people will buy healthier foods than grocery stores. (istock)
“When you’re doing Instacart, you’re more likely to buy them Healthier foods To Food News Digital, she told Fox News Digital.
Regarding the methodology, Instacart calculated the difference in the share of orders that each category appeared between 2023 and 2024.
for example, Non-alcoholic cocktails The category saw a 350% increase in orders in 2024 compared to 2023.
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“These trends reflect how consumers embrace a more holistic, personalized approach to health,” Instacart trend analyst Alex Orellana told Fox News Digital.
“High protein products are popular not only for building muscle, but also for increasing metabolism and energy, but fiber-rich foods are gaining awareness and gaining momentum. Gut Brain Connection. ”
Olerana said low-carb diets are also popular as they support stable energy levels and align with broader weight management and wellness goals.
“I think people are starting to hear about the correlation between digestive health and health in general.”
Instacart has unearthed additional forecasts about the future of healthy eating this year.
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Among them Flavorous food predictions In 2025, the company revealed significant growth in prebiotic and probiotic beverages, showing 58% year-on-year growth in these two categories between 2023 and 2024.
Prebiotic and probiotic drinks such as Kefir in the photo show the steady growth of online drink orders. (istock)
“I think people are starting to hear about correlations. Digestive health Healthy in general,” Springer said.
There is also growing interest in canned fish, a once popular meal staple that has fallen out of favor in recent decades.
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These two have been the same as the year-over-year growth in the share of orders, including canned mackerel and canned sardines, from 2023 to 2024. Canned fish It showed growth of 74% and 13%, respectively.
Springer said that essential fatty acids that omega-3 help reduce inflammation – it’s “really moving forward” is “great.”
Canned fatty fish are filled with omega-3s. (istock)
People also seem to be unable to get enough fortified water.
Purchase electrolytes I’ll drink powder Between 2023 and 2024, the proportion of coconut water purchases increased by 7% during the same period, indicating a 36% increase.
All this data is health and Wellness Focus It continues to influence Americans as they make grocery shopping decisions.
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“As a nutritionist, I couldn’t be proud of Americans,” Springer said.
Peter Burke Digital Digital of Fox News reported.