Autorola UK appointed George Fitzpatrick as sales director


Autorola UK has appointed George Fitzpatrick as new Director of Sales as the company is looking to accelerate its commercial momentum across digital auto services.

Autorola UK is the UK division of Autorola Group, a global provider of digital vehicle remarketing and automotive IT, headquartered in Odense, Denmark.

Report directly to Managing Director Neil Frost, Fitzpatrick oversees the commercial strategy of three core business units at Autorola UK. Marketplace’s wholesale remarketing platform, Autorola Solutions’ assets and workflow management tools, Inciata’s used car data intelligence services.

Bringing more than 24 years of sales leadership experience in the automotive sector, including senior positions at JLR and Dekra, Fitzpatrick stepped into the role during significant growth. The broader Autorora Group currently operates in 25 countries, with its UK division expanding its footprint for dealer groups, fleets and OEM clients.

“We welcome George and his extensive automotive experiences and promote commercial success with three business units in the UK,” Frost said. “We look forward to him increasing our market presence and expanding into new segments.”

Fitzpatrick is excited to join the “fast moving digital business” and said the industry is making a “decisive shift” towards smarter and more efficient remarketing solutions.

“Our mission is to enable next-generation remarketing, fleet management and data-driven mobility solutions with customers at the heart of any innovation,” he added.

“Autorola UK has appointed George Fitzpatrick as sales director” was originally created and published Online Motor Financea brand owned by GlobalData.


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