Beyond the sale of a majority stake in Zulily Brand

Beyond (BYON), Bed Bath & Beyond owner BuyBuy Baby and Overstock has announced that it has signed a decisive agreement to sell the Zulily brand with Lyons Trading Company, operator of leading online off-price retailer Prozy.com. Beyond receives $5 million while maintaining a 25% stake in the brand. “We improve bed bath & bead performance by improving sequential margins, improving site experience, vendor integration, and right-sizing fixed costs, and overstocking.

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