Bird cuts 120 jobs as part of a “strategic restructuring”
Cloud communication services, birdcut 120 jobs. This is about a third of the total workforce. The Amsterdam-based company (formerly known as MessageBird) is planning to reorganize its global operations amid the ongoing AI boom, and TechCrunch is learning exclusively. Bird then confirmed the news. The Dutch startup contacted employees who affected it on Friday.
Movement comes just a year after the bird Reduce 90 employees,after that Rebranding. The company also cut prices at the time to take on Twilio, Klaviyo, Attentive and others. The startup provides a CRM (customer relationship management) platform for marketing, sales and payments via email, SMS, WhatsApp.
Bird founder and CEO Robert Vis confirmed the number of employees affected, adding that most of the roles were in Europe.
“Bird was founded in Amsterdam and built strong European roots, but our client footprint has grown significantly in the US and Asia. This reorganization has allowed the team to be located close to our customers and to be locally located. “We will be able to provide better services in time and cultural contexts,” Vis said in a statement emailed to TechCrunch.
Startups count Meta, Paypal, Square and Uber as their major customers. It provides a unified solution to enable businesses to communicate with their customers via various channels such as email, SMS, voice, WhatsApp, and more.
VIS argued that layoffs were “not an exercise in cost savings” because startups’ “financials remain strong.” Instead, AI adoption is contributing to reduced roles. Also included in the list of affected companies sprinklr, Working daysand Octa.
“This change will help us return to an agile, focused model that will start with SMS and drive early success, becoming one of the world’s largest providers of business communication solutions,” Vis said. Masu.
Executives said affected employees will receive “comprehensive transition support” without sharing details about their retirement.
2021, birds raised $800 million Series C expansion featuring Tiger Global, Eurazeo and Owl Rock. That followed the $240 million round Startups valued at $3 billion. The startup acquired email marketing platform SparkPost in 2021 for $600 million.