Casino introducing Franprix and Monoprix retail brands in Morocco
The French convenience retailer Casino Group has partnered with Morocco’s H&S Invest to introduce retail brands to Morocco.
The collaboration is set to establish 210 Franprix and Monoprix stores nationwide by 2035.
The Alliance is part of the casino group’s international growth plan through its franchise.
The group is responsible for business across 30 countries and has already worked with 472 franchise outlets in and outside the mainland France, contributing to 3.5% of its net sales in 2024.
“We’re looking forward to seeing you in the future,” said Philip Parazzi, CEO of Casino Group. “The partnership with H&S Invest Holding is perfectly in line with its strategy of expanding internationally through franchises, indicating the expertise in convenience retail, the strength of our brand, logistics know-how and expertise in a dynamic market like Morocco.
“The deep local roots and solid operations of H&S Invest Holding allow us to step-by-step and quickly deploy our network of high-performance convenience stores, along with changes in Moroccan consumer habits.”
H&S Invest sees partnerships as an opportunity to diversify its retail sector.
The introduction of Franprix and Monoprix is expected to improve Morocco’s convenient retail industry.
Franprix operates convenience stores in cities and towns, while Monoprix offers food, apparel, household items, beauty products and leisure items.
The first store was launched in 2026 and offers a handpicked selection of fresh products and a substantial amount of local products.
“We are proud to partner with international players like Casino Group. This strategic partnership will enable us to provide new customer experiences in the Moroccan market,” said Moncef Belkhayat, chairman of H&S Invest Holding.
In the first quarter of 2025, Monoprix brands fell by 0.6% Compared to the same period in 2024, Franprix sales increased by 1.7%.
“Casinos for introducing retail brands of Franprix and Monoprix in Morocco” were originally created and published Retail Insights Networka brand owned by GlobalData.
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