Costco switched diapers in Kirkland, parents aren’t happy

The conditions of parents’ voices lament change Costco Wholesale Company Kirkland Signature Diapers After Wholesale RetailerSwitched manufacturerFor items that have been popular over the last few months.

Complaints including TiktokvideoWith nearly 100,000 likes describing new diapers as “slim paper”, it underscores the risk of retailers being leaning heavily Low-priced store brands seduce consumers in penny pinch.

Labels such as Costco’s Kirkland brand can generate fierce shopper loyalty and are often more profitable for the parent company. However, the backside is that if your beloved product changes, the rebound can be intense. As of Thursday, hundreds of customers had left a one-star review of the diaper on the Costco website.

First Quality, a company based in Great Neck, New York, has been making cutie diapers and other items recently.exchange Kimberly Clark Corp. has previously reported as a Costco diaper producer. Costco, who said it had not commented on its manufacturing partners, is in the process of introducing diapers to more than 600 stores in the US.

Silve Rosen Bernstein, an advertising expert who lives in Queens, New York, said she bought Kirkland diapers at a lower cost and bulk amount. However, when the manufacturer switched, her 11-month-old son began to wake up early from discomfort due to leaks through the diaper material, she said.

“It’s a ‘you have one job’ situation,” she said. “You can’t pee in front of your diaper.”

“Thin and thin”

Costco receives feedback from customers through its website and call centre on new diapers and their thinness, says Lucas Stanuch, assistant merchandising manager for the company’s health and beauty division. The retailer reviews all comments and responds seriously, but the design was intentionally created, he said.

“If you look at the evolution of diapers, they’re thinner and thinner,” Stanki said. Manufacturers are considering producing thinner versions of diaper and feminine pads, but they want to keep their absorbency equal to the standard version of the product, and Costco wants to preempt that trend curve.

He admitted that navigating social media responses was a challenge, and said Costco started receiving complaints even before new diapers were released. In many cases, the feedback was against previous versions of the product still on sale across the Costco location, he added.

Costco has not discovered any manufacturing issues with new diapers during reviews and is not planning to change suppliers. The company is expected to complete its transition supply in the coming months.

According to Stanuch, the latest diapers are packed into new boxes, supporting sustainability efforts and shipping efficiency. Remove the diaper from the sleeves and have them sit overnight, he said, helping to enlarge them.

Of course, not all customers complain. SomeReddit CommenterandCustomer reviewsSay that even others don’t experience the differenceThank you for the more compact size.

However, Soraya Al-Kouri, a teacher and resident of the Seattle metropolitan area, said the new version is less absorbent and the shape is more rectangular than the previous curved design that housed the baby. Her family is finishing the final sleeves of a new Kirkland diaper before changing into the Pampers she bought target Corp.

“It’s really annoying to make more annoying payments,” she said, adding that her family will have to take another stop to buy diapers. “But I think I would have doubled my diapers anyway.”

One of the Midwest’s cost-costs has recently experienced a slight increase in returns on Kirkland diapers due to quality issues, the employee said, adding that the returns have historically been linked to sizing issues. Stanuch admitted that the company saw an upside on returning, but said it usually happens when the product changes. The number of returns has begun to normalize, he added.

Costco is in touch with previous diaper suppliers on any complaints, Stanucci said. After receiving feedback from customers, the company verifies Accurate Purchased items will be inspected to produce samples to ensure quality expectations are met. Employees are encouraging customers to give another shot of their diapers or resize them to help leak as they move up and down. And the company recently postedvideoOn a website that explains the functionality of diapers.

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US shoppers have flocked to low-cost store brands in recent years, saving money and urged retailers to invest more in their diversity and quality. With soft consumer sentiment, private label items have become more important as retailers increase sales and earn spending.

Kirkland is a key driver of Costco’s growth and is known for constantly changing mega-sized items. Store brands that generate hundreds of billions of dollars in sales each year are Everything from tequila to toilet paper. The company says it typically has a price of at least 20% over national brands. It is not uncommon for Costco to replace suppliers of Kirkland products, and the company extensively tests all items.

This story was originally introduced Fortune.com