Diageo PLC (DEO) expands its premium product portfolio with Casamigos Margaritas

Diageo PLC (NYSE:Deo) teeth One of the 10 best defensive stocks to buy in unstable markets. On June 30th, the company’s Casamigos brand unveiled its first, ready-made (RTD) margarita variety pack. Casamigos Margarita is a new non-carbonated cocktail made with tequila, natural flavors and real juice.

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Casamigos Margaritas is paving the way Diageo expands its footprint into the High-Growth Rtd Tequila market. The RTD segment is growing in double digits as tequila-based options remain in strong demand.

The new brand will expand the company’s premium portfolio and allow it to take advantage of some converging trends.

“Tequila-based ladies drink cocktails are driving the next wave of growth in this category, with consumers looking for a trusted brand that offers both quality and convenience.” “Using Casamigos Margaritas brings a premium experience to the cans that have jumped into the cultural credibility that sets this brand apart.”

Diageo PLC (NYSE:DEO) is engaged in the production, marketing and sales of alcoholic beverages. It offers scotch, gin, vodka, rum, rake, liqueur, wine, tequila, Chinese white spirits and more.

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Disclosure: None. This article was originally published Insider Monkey.