Did Tesla’s Robotaxi start backfire?
Why not think about it? Do you drive a self-driving car? After listening a little Tesla’s Robotaxi launch in Austin, Texas last monthless than half of us consumers didn’t even think about it, Survey data Only shared with wired devices.
Thirty-one percent of survey respondents said they were not considering riding it right now. 65% also said they had never heard of Tesla’s Robotaxi launch. A cool reception for release may not be ideal Teslais betting on the future with robotics technology.
It’s getting worse for electric car manufacturers. According to a survey conducted by the Market Research Group, which voted for 8,000 US consumers. Electric Vehicle Intelligence Report (EVIR), 42% of consumers were less interested in the Robotaxi ride after reading an excerpt from the Wall Street Journal report of Tesla’s launch. (The excerpt explains the service and highlights the potential shortcomings of Tesla’s camera-based technology.) More than half of those surveyed said they were not convinced that Tesla’s Robotaxi was safe. Over 30% said they strongly believe that self-driving taxis should be illegal. (24% said they were not sure.)
Tesla, which released its public relations team in 2021, did not respond to Wired’s request for comment. Tesla CEO Elon Musk During Tesla’s second-quarter revenue call scheduled for Wednesday afternoon, investors may be asked about the Robotaxi launch and the public’s reaction to it.
The company’s path-broken approach to electric vehicles, and the technology behind its design and manufacturing, has made masks for automakers, cars and their mercury leaders industrial lightning. Over the years, Musk and the company were able to translate their flashes and noise into ratings and praise for the height of the sky. Tesla is the world’s most valuable automaker, despite accounting for just 2.5% of the world’s vehicles sold last year.
But Musk’s advance into politics – including A Nazi-like salute was carried out During President Donald Trump’s inauguration, Stints for several months As The face of the so-called government efficiency– It appears to have changed consumer sentiment about Tesla, especially around the previous major demographics of wealthy liberals. an EVIR survey earlier this year It turns out that Tesla is now the only EV brand with negative consumer awareness. Tesla delivery fell 13.5% this spring.
The breakthroughs in autonomous driving technology, and its underlying artificial intelligence and robotics, were intended to be part of Tesla’s salvation. “Really, we should think of it as an AI robot company,” Musk told investors in April. “If you value Tesla as just an automotive company, then that’s basically the wrong framework. If someone doesn’t believe that Tesla is trying to solve autonomy, then I don’t think they’re investors in the company.” He says that work in these areas can make Tesla “the most valuable company in the world.”