Duolingo oddly works out with “killing” mascot on CyberTruck
Duolingo’s mascot, Duo The Owl is I’m dead. Well, the duo is not really dead (we think about it), but the language learning app has committed very violently to this bit. Read the compliments For this beloved green bird on Tiktok.
As the author of fiction can probably tell you, killing everyone’s favorite characters is not a great way to make people fall in love with you. And what is the key to Duolingo’s Hingless Startup Marketing?
But Duolingo pulled this clearly cheeky stunt away as Duo is claimed cause of death Specifically, it’s abnormal.
“The duo was hit by cybertruck, as if they were certain they’d seen it before,” Von Ann said in the video. “In fact, it seems like all the characters in Duolingo are dead.”
Since making this declaration, Duolingo’s monthly active Android users have jumped 25% year-on-year worldwide. Similar Webdigital market intelligence provider. SirseleWeb also said that Android global downloads increased by 38% the day after the campaign, and web searches increased by 58%.
The duo’s “Death by Cybertruck” may be a distraction, but it gives people a way to lead anger to Elon Musk’s empire at critical times.
As Musk’s dog shutter Foreign Aid Program, Consumer protectionand Global Health Initiativepeople are looking for the influence of Tesla’s big name Olihead.
On Monday, Duolingo launched a campaign to save the duo from untimely death – it “Duo or Die” The company says.
By completing Duolingo lessons and keeping the streaks of learning alive, users will earn enough in-app points to “save Duo”. This website representing the progress of the fuzzy green friend’s revival declares that its time is running out, but there is no time to end.
Believe it or not, Duolingo probably doesn’t want to kill it It was very successful Marketing assets.
Duolingo’s aggressive engagement agriculture tactics are certainly annoying to some users. If you are connected to another user of Duolingo, the owl will narc your friend and tell you that Charlie is behind his French lessons. But most startups also use these over-the-top marketing tactics – they’re just It’s a little clever about it.
“His mission was clear,” the CEO of Duolingo lamented on Tiktok. “Education is accessible and creates one horrifying notification at a time.”