Facebook cracks down on spam content by cutting reach and monetization


Facebook has begun to lower the scope of accounts that share spammy content, and has lost its monetization qualifying, and has been able to announcement Thursday. The company also says it is increasing efforts to adjust fake engagements and remove Facebook accounts that are pretending to be others.

This move comes as Meta CEO Mark Zuckerberg has We have promised to return to “OG Facebook.” Social network plans to crack down on spam content can be seen as an attempt to return to Facebook’s glory day, where user feeds are filled with authentic content from real people.

The announcement is as follows: AI slops are becoming a serious problem The whole social media platform, including Facebook. Although the post in the Facebook announcement did not mention this issue, crackdowns could contain AI slops. I contacted Facebook for comment.

Meta acknowledges that some accounts on that platform are trying to game algorithms to increase views and gain the benefits of unfair monetization. To remedy this, we are cracking down on accounts that show certain types of spammy behavior.

Image credits:Facebook

This type of behavior includes accounts that share content with long captions, along with an excessive number of hashtags. It also includes accounts that post content with captions that are unrelated to the content, such as images of dogs with captions about plane facts.

Meta says the intent behind these types of posts isn’t necessarily malicious, but it leads to spam content that obscures original content from creators.

Facebook also targets spam networks that create hundreds of networks to share the same spam content, making them unqualified for monetization.

To crack down on fake engagement, Facebook reduces reach and visibility of comments detected as fake engagement. Additionally, Facebook will begin testing its commenting feature that allows users to signal which comments are irrelevant and which ones are not compatible with the context of the conversation.

Image credits:Facebook

Additionally, Facebook has announced that it will be updating its comment management tool that detects and automates comments from people who may be using fake identities. Creators can also report spoofing in comments.

Today’s announcement will be made a few weeks after Facebook Introducing the improved “Friends” tab This only introduces updates from friends without any other recommended content. The crackdown on The New Friends Tab and Spammy content shows that Facebook is trying to improve its users’ feed and show what they want to see.

It’s no surprise that Facebook wants to go back to “OG Facebook.” Emails have been issued since 2022 Zuckerberg showed he was concerned that social networks are losing cultural relevance.

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