Gambling with Proctor to raise prices for some US products due to Trump’s tariffs
The Big Money Show panel is debating the Humming economy as tariff detractors begin to reverse paddle the allegations of the recession.
Proctor & Gamble On Tuesday, he said he would be increasing prices for some products sold in the US to deal with uncertainty over tariffs and undergo a leadership transition.
President-related economic volatility and “consumer anxiety” Donald Trump’s The tariff policy and immigration crackdown have led consumers to curb spending and provide buffers to their budgets, a company executive told analysts in a post-revenue call.
P&G said it plans to raise the price of approximately a quarter of US products, starting this month, in the single digit range.
The company said the strength of pantry staples, such as Charmin toilet paper and dawn dish soap, and demand for new products like Tide Evo Laundry detergent tiles, gives room for price increases to offset the roughly $1 billion increase in costs associated with fees.
Tariff revenue in July broke monthly records, with $150 billion collected so far in 2025
Procter & Gamble has announced plans to raise the price of about a quarter of its products to handle the $1 billion tariff costs. (Brendan McDermid/Reuters/Reuters)
“We believe that our customers will continue to pay for these products,” said Kim Forrest, Chief Investment Officer at Bokeh Capital Partners. “In a soft economic era, consumers traded down, but P&G has a lot of products that people are willing to pay, regardless of tariffs or slow economic conditions.”
Some Imported products P&G’s tariff payments include plantain fiber from India for use in Metamusil, along with oil supplied from the tropical region, a company spokesperson said in a Reuters report.
| Ticker | safety | last | change | change % |
|---|---|---|---|---|
| pg | Procter & Gamble Co. | 156.61 | -0.50 |
-0.32% |
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P&G said it is trying to promote growth in areas that have lost ground, such as Luvs Value Price Diapers and Olay Skincare.
“Consumers are clearly selective in terms of shopping behavior in our category and want to find value by entering a larger pack size or lowering cash outlays with club channels or online or big box retailers,” Schulten said.
Duties are taxes on imports paid by importers, and importers often pass higher costs to consumers at higher prices. (Spencer Platt/Getty Images/Getty Images)
Company’s Annual forecast Data compiled by LSEG shows that it was below the analyst estimate, which is projecting a net sales increase of 1% to 5% between 1% and 5%, as it was below the analyst estimate.
“There is a level of baseline uncertainty that reflects the scope of guidance,” said Jon Moeller, retired CEO. “As long as people are unhappy with their lack of certainty and range, trust me, there’s no more frustration than me.”
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Proctor & Gamble appointed company insider Shailesh Jejurikar on Monday New CEO.
Reuters contributed to this report.