Google Chrome adds AI-powered store summary to help shoppers
On Monday, Google announced an update to its Chrome web browser. It announced that it will introduce AI-generated store reviews to US shoppers with the aim of helping them decide which place is the best place to buy. This feature can be used by clicking the icon just to the left of the browser’s own web address, but you’ll see a pop-up that notifies consumers of the store’s reputation regarding product quality, shopping, pricing, customer service, returns, and more.
Currently English-only features generate summaries based on reviews from partners, including Bazaarvoice, Bizrate Insights, Resportion.com, Resale, Scam, TrustPilot, Turnto, Yotpo, Verified Reviews. others.
This feature is initially available to Chrome on the desktop. When contacted for comment, Google was unable to confirm whether or not the AI summary would come to mobile devices or when.
Google says the goal of the summary is to provide a safer and more efficient shopping experience. However, this feature also helps Google compete better with other AI features deployed by retail giant Amazon. Summary of product ratings and reviewsHelp customers Find clothes that fit you, Get product recommendations and comparisonsand more.
With Google being the first to arrive in years, it faces the threat of potential competition for Chrome’s advantage in the global browser market.
Like a new AI-equipped browser Comet of PerplexityBrowser Company teeth, Opera neon, And possibly Openai’s challengerask the search giant to think about how to inject AI directly into its own web browser. For example, Google is developing a possible AI agent To control chrome for you Take action on your behalf. Furthermore, recent companies Added support for Gemini AI Assistant for Chrome For Gemini subscribers.
The move is part of a broader ongoing initiative at Google and will become a modern shopping platform for consumers.
Already, the company is tapping AI to help its customers Find the products they are interested inGet personalized product recommendations, Try out the clothes essentiallyand yes Tool development for Better Price Trackingshopping in Google’s AI mode, and agent checkout with AI. (The latter two were announced at this year’s Google I/O Developer Conference. Google Recently announced Getting inspiration for clothes and rooms in AI mode will unfold this fall. )