GoPuff debuts a tariff resistance program that makes bulk size products up to 50% cheaper than a single unit
Gopuff is inflated to provide consumers with low prices at everything from toilet paper to fraud.
This week, the 15-minute grocery delivery company debuted GOXL, a new national initiative offering over 300 bulk-sized products that arrive up to 50% cheaper per unit price compared to single-service items. Items will continue to be delivered to customer doors and will have a 30 pound weight limit for bike delivery.
Carly Bickerstaff, Vice President of Merchandising at Gopuff, told Retail Brew that GOXL is the delivery platform’s response to consumer concerns over tariff uncertainty and rising product costs.
“The cost of living seems to be more expensive than ever, and we really know how important and continuing to matter to our customers,” says Bickerstaff. “We’re trying to change this idea that streaming apps and convenience and speed mean they have to spend more.”
GoPuff owns all the inventory it sells, giving you the ability to adapt pricing and is now competitive with big box retailers. Buy 10 Pack of Cheats ($9.99) and save 50% compared to buying one ($1.99) while switching from one Pop Tart ($1.99) to six Pack ($5.89). Other products include 30 packs of Bad Light, 24 packs of Herring Top Ramen, essentially branded bottled water, 12 packs of Barbell Protein Bars, essentially toilet paper, coca cola Spindrift and 8 packs of Campbell’s Chicken Noodle Soup.
GOXL needed a merchandising and a shift in purchasing strategies, but GoPuff started selling the total amount of products that had broken down simply to sell for a single service. Gopuff doesn’t save money on this initiative, as the basket size will be larger but the margins will be lower, Bickerstaff said.
Some consumers remain uncertain as uncertainty about the impact of Trump’s tariffs on consumer grocery billsHeadingTo your favorite large box retailer Costco. Bickerstaff hopes Goxl sees Gopuff as “an inventory moment for me, for now.” This is a use case that has been increasingly appearing in Gopuff searches over the past two years.
“This is our answer to what’s going on,” she said. “No one knows where all of this is going to land. That’s really scary for customers and consumers who may see a potential change in the cost of their items on a daily basis.”
This report was It was originally published by Retail brewing.
This story was originally introduced Fortune.com