Jaguar CEO resigned after the controversial Woke Branding campaign
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Jaguar CEO resigns a few months after leading the controversial “awakening” rebranding campaign Automatic company.
Adrian Mardell, CEO of Jaguar Land Rover, will retire from a luxury car company in 30 years and will be CEO for three years. Reuters reported.
The British car brand turned its head last year with the release of a new ad.
Jaguar promotional photos from the brand “no copy”. (Jaguar/Fox News)
The ad featured hermaphrodite models in brightly coloured, over-the-top outfits, including one man wearing a dress, and in brightly coloured over-the-top outfits, including other slogans such as “Frenzy,” “Live Vivid,” “Normal Remove,” and “Broken Type.”
The ads did not feature the car throughout the 30-second drive.
The video exploded on social mediaattracting tens of thousands of comments and nearly 47 million views in 24 hours.
Shortly after the ad premiered, X users released what they called the “Bad Light 2.0” campaign, stacking it up to the company to appear to be focusing on orientation. Modernism selling cars.
“This just made me want to sell Jaguars, I don’t own Jaguars,” joked conservative business activist Robbie Starbuck.
Columnist John Gabriel said, “This is the wrong timing for this. You can understand the C-suite being taken to this in 2022, but you’re completely misunderstood the moment. Bad Light 2.0.”
The new Jaguar promotional ad received a backlash online after being posted by the brand’s X account. (Jaguar via YouTube/Fox News)
Car dealers throw cold water at electric vehicles and gas options: “I don’t think I’m safe.”
Jaguar defended the ad in a statement to Fox Business at the time.
“The renewal of the Jaguar brand was a bold, imaginative reinvention that, as expected, attracted attention and debate. As a proud custodian at such a surprising point in Jaguar history, we have made a dramatic leap while maintaining our iconic symbol.
Soon afterwards, Jaguar took the heat with the release of a new EV design It is called the “Pink Batmobile.”
The Jaguar CEO resigned after leading the campaign for the car company’s “Awakening” brand. (Jaguar/Fox News)
Jaguar didn’t respond immediately Fox Business’ Request a comment.