Lululemon accused Costco of selling $100 trousers and hoodie dupes for just a fraction of the price
Lululemon filed a lawsuit Costco It denies wholesale club operators selling some low-priced duplicates of popular athlete clothing.
Lululemon Athletica The lawsuit filed in U.S. District Court for the Central District of California filed goodwill and sweat fairness by selling unauthorized, non-enforceable apparel that uses patents infringing versions of imitation products, where Costco is “illegally trading” its reputation, goodwill and sweat fairness.
Lululemon claims that Costco is known to use a manufacturer of popular branded products with the private label Kirkland brand, but the company and manufacturers do not communicate their relationship to consumers about many of the Kirkland branded products. For this reason, Lululemon claims that this leads at least some shoppers to believe that Kirkland branded products are made by authentic suppliers of “original” products. Lululemon claims that Costco will not try to dispel ambiguity.
“As an innovation-led company that invests heavily in the research, development and design of our products, we are responsible for protecting and enforcing our intellectual property rights very seriously and pursuing appropriate legal action when necessary,” a spokesman for Lululemon Company said in a statement.
Lululemon says Costco is creating a duplicate of popular scuba hoodies, definition jackets and ABC pants.
Lululemon claims that one of the duplicates Costco is selling is the HI-TEC Men’s Scuba Full Zip, and the lawsuit showing screenshot images on Costco’s website shows a price of $19.97. Lululemon sells several men’s jackets that cost over $100 each.
Costco, based in Issaquah, Washington, did not immediately respond to a request for comment Tuesday.
Lululemon is requesting a trial for jury and hopes that Costco will cease selling products that are considered replicas. They also seek an unspecified amount of financial damage.
Lulemon was suffering from a similar legal dispute to Peloton in 2021. Two years later, the company Five-year partnership That includes Lululemon becoming Peloton’s leading athletic apparel partner.