Lululemon has a good enough Dupe culture from Gen Z and sues Costco for allegedly stealing a scuba jacket and ABC pants design
Lululemon joins many of your older colleagues, tired of hearing about your dupe haul. That’s the athlete giant Costco’s appealclaiming that wholesale retailers are selling illegal imitations of their products, the Associated Press reported.
The lawsuit is Lululemon’s most famous attempt to fight back against the Gen Z-driven “Dupe Culture.” Lulu says Costco It intentionally disrupts shoppers by bashing the Kirkland brand on clothing, a thinly veiled copy of much more expensive Lulu items.
For each lawsuit:
- Costco’s $20 HI-TEC Men’s Scuba Full Zip is a copy of Lulu’s Scuba Jackets, which sells for over $100.
- Costco’s $10 Kirkland 5-Pocket Performance Pants are a duplicate of Lululemon’s $128 Men’s ABC 5-Pocket Pants, currently worn by at least one person in the office.
Lululemon also claims that Costco stole the “Tidewater Teal” colour. The brand is seeking a ju trial and hopes to stop selling the item in question from Costco.
Can Lulu win? April, New York Times review Both the ABC pants and Costco versions of Lululemon were suspiciously similar. However, because US trademark laws are often ambiguous, it is usually difficult for brands to prove that dup is illegal.
dupe or die. Tiktok’s trends and cost-conscious consumers make fooled people very popular Among young shoppers Wearing them is just as much a status symbol as owning a gorgeous original.– ae
This report was It was originally published by Morning brewing.