Macron’s Deepfakes raises questions about AI use

French President Emmanuel Macron has announced the launch of the AI ​​Action Summit in Paris using AI-generated Deepfark video.

In a video posted to his social media account, Macron responds to a montage of his own deep video of himself in popular films and TV series, saying he “doesn’t do well.”

Macron videos inserted into popular media using AI have been circulating on social media in France for the past few months.

In October, he told Variety that deepfakes “can be a form of harassment” for some people.

Some experts have questioned the use of deepfakes and say normalizing them makes it difficult to find fake news.

Videos seen millions across the president’s Instagram, X and Tiktok accounts show that he was inserted into the 1980s Eurodisco hit, influencer hair tutorials and action hero TV show MacGyver Masu.

Videos like these have been popular on French social media for some time, so this Macron admits he has become a meme among several social media circles.

Then the real Macron says, “It did pretty well, it made me laugh.”

“But even more seriously, using artificial intelligence allows us to do a huge amount of things: changing healthcare, energy, and the lives of our society,” the 47-year-old president said.

He adds: “France and Europe must be at the heart of this revolution to seize every opportunity and promote our own principles.”

video It was posted ahead of the two-day Global AI Summit, which begins on Monday in Paris.

The purpose of the summit is to unite world leaders, technical executives and academics to examine the impact of AI on society, governance and the environment.

“President Macron’s Deepfark might seem like a harmless fun to promote AI summits in Paris, but it’s not a good thing in general,” said Associate at Forester, a technology consultant. One Paul McKay said.

“Normalizing deepfakes like this should not be encouraged as they are realistic and difficult to communicate what is not and will ultimately help establish facts from fiction.”

Dr. Richard Little of Salford Business School warns that both social media and scammers are at risk of “normalizing” DeepFakes videos.

He adds: “It’s great to pay attention to this threat, but doing it in a way that shows how easy it is to create a deepfake is risking their wider adoption.”

Professor Philip Howard, president of the International Panel on Information Environment, said that AI is increasingly being used in “innovative and sometimes playful ways,” as shown in President Macron’s recent video. I say that.

But he adds: “These types of videos are often released when guidelines for public communication are not clear.”

There was debate in French media about whether Macron should make deepfake videos trivial when Macron can be used for harm.

In October, Macron said Variety Deepfakes can “disinfect our democracy.”

He said it should be regulated “by placing responsibility on those who spread this content to ease this content.”

The EU’s newly implemented AI law, which regulates the use of artificial intelligence, faces criticism for suppressing innovation at the summit.

BLOC has also announced plans for a European-wide open source AI model with a budget of 37.4 million euros (£31.1 million).

The shared global declaration of AI goals and ethical responsibility is expected to be revealed at the end of tomorrow’s summit.

So far, both the US and the UK have refused to say whether they would sign it or not.