Meta appoints a generated AI VP to run the thread

Meta appointed Connor Hayes, vice president of product for Generator AI Meta, and became head of the thread. axios.

Up until now, Instagram head Adam Mosseri has been in charge of threads. However, the platform has grown to more than just a side product on Instagram and requires additional leadership.

Threads were released only in 2023, but mobile daily active users (DAU) numbers are It’s approaching rapidly According to market information provider SigralWeb, it’s X’s. Currently, threads average around 115 million DAUs on mobile, with X’s DAUs reaching around 132 million.

TechCrunch contacted Meta for comment.