Perplexity’s Super Bowl “Tweet” Increases App Installation Increases 50%
Perplexity’s Super Bowl Contest allowed you to move the needle with the app download. Unlike Openai and GoogleAI search engines have chosen to support expensive Super Bowl ads Tweet – Sorry, X Post – Encourages users to download the app and participate in contests that could lead to a million dollar wins. According to data from app intelligence providers, Perplexity’s apps didn’t surge to the top of US app stores with this strategy, but mobile app installations increased by around 50%. AppFigures.
Shared on Friday by Perplexity CEO Aravind Srinivas. X post Users explain that if they have not already installed the Perplexity mobile app, they can participate in a new contest by downloading the Perplexity mobile app, and ask at least five questions in the app during the big game. The company said it would pick one winner to receive $1 million.
This contest not only helped to enhance app installation, but also helped users get used to how Perplexity’s AI search works.
By requiring users to ask five questions to participate in the contest, confusion helped users overcome the initial learning curve of trying new products. Furthermore, by requiring the questions to be asked in the Super Bowl game itself, the contest helped users understand what to say. After all, there are major sporting events on television, and at some point they will pick up their phones and look up statistics, facts, or news items.
Early appstore estimates show that confusion increased downloads to 45,000 on Sunday, from an average of around 30,000 daily last week, Appfigures says.
This also helped Perplexity apps climb on top charts in the US app store. He reached number six on the productivity chart after the X-Post, and as of Sunday morning he reached number 19th and slightly grew to number 16. .
Also, after peaking at No. 49, Perplexity also raised the overall app from No. 257 to No. 66.
Rough estimates suggest that by the end of Monday, if everything went well, the app could double the number of downloads yesterday.
Perplexity’s post didn’t have the opportunity to reach more audiences, like Google and Openai used Gemini and ChatGpt Super Bowl ads, respectively, but help showcase how to use the AI app Maybe he did a better job.
In its ads, Google drew a big picture of how AI fits into consumers’ lives. edit But to remove false facts. ) But the AI use case it unveiled – helping employers to materialize their resumes with clever references to their previous work as a stay-at-home father – consumers who didn’t necessarily resonate with anything big. number.
Meanwhile, I also saw Openai Mixed reaction Some of the ads said they were unable to showcase what actually allowed them to use the ChatGpt app.
Appfigures did not see any significant moves directly linked to Openai and Google ads, but the company noted that these apps received numerous downloads anyway.