Reddit suggests an extended AI-driven search

Reddit CEO Steve Huffman said this year that Reddit will launch an upgraded search experience that will help users navigate social networks.

The company plans to achieve this by integrating Reddit AnswersIts ability to allow visitors to ask questions and receive a curated summary of relevant responses and threads from across the platform into existing searches on Reddit.

“In conversations (on Reddit) we’ve been leaving this absolute, very large information for 20 years, so we’re starting to unlock it with answers,” Huffman said on Wednesday in Reddit’s fourth quarter 2024. He spoke on a revenue call. “I’ll keep repeating this product.”

Reddit CFO Drew Vollero added that he is calling for Reddit to recruit engineers to build a “small search team” focused on these features.

Reddit is increasingly embracing AI for growth. Last year, platform I’ll bring it AI-powered translations to numerous new territories, more planned and deployed this year AI-driven insights for brands. Reddit too We have started testing the AI-equipped search results pagesummarises and recommends content across a variety of Reddit communities.

Investors were disappointed with Reddit’s fiscal Q4 metric. Partially affected by changes to Google’s search algorithm. Reddit’s daily active unique users increased 39% year-on-year to 101.7 million users, lacking a unique estimate of 103.1 million.

Huffman suggested that Reddit search be part of the platform onboarding process, driving growth, retention and ultimately revenue.

“We help users search directly on Reddit, refine queries on Reddit, and eventually come directly to Reddit for those types of queries, and search for something like onboarding over time. I think we can integrate it. Things,” he said. “It’s amazing to pick up that signal (…). Of course, it has incredible monetization potential.”