Reddit will be integrated with the search interface as it appears to be a search engine

Today’s search is full of AI Slops and it’s not uncommon for people to add “Reddit” to their queries in the hopes of finding useful answers to their questions. Google tried to integrate the results reddit in search interfaceand realize the trend, Reddit is doing its experiments. Unique AI Search Same thing. However, the company has higher ambitions. It wants to be the go-to search engine that people use.

“We’re excited to announce that we’re hoping to see the team’s efforts to meet the needs of our customers,” said Steve Huffman, CEO of Reddit during a second quarter conference call Thursday.

Huffman said Reddit’s search feature has over 70 million users per week, and Reddit Answers, an AI-powered Q&A product, is currently used by 6 million people.

Reddit Answers is currently available in 12 countries and the company plans to expand globally, as well as provide a prominent placement in the site’s interface. The company ultimately wants to use Reddit’s answers to integrate core search capabilities and redesign the app to make the search box look more prominent.

“We’ve integrated them (Reddit Search and Reddit Answers) into a single search experience, and we’re going to bring that front and center to the app. So, whether a new user opens the app for the first time or the user who opens the app comes back, that search box will be there right away,” Huffman said on the phone.

With products like ChatGpt, Prplexity and Google’s new AI mode, people are increasingly being presented with chat style search interfaces. Reddit takes for granted that it will help make the search feature more convenient, tapping on a rich trobe of user posts and comments to help people find answers.

Reddit reported a positive quarter for the second quarter, with revenues rising 78% to $500 million from the previous year. The company has been launched Two new advertising toolsenable marketers to use Reddit data to discover trends and leverage brand comments in their campaigns.