“Sinner” proves that audiences long for sex, vampires and fresh ideas
Kyle Brett had feelings sinnera new supernatural fear Black Panther Coach Ryan Coogler will have a big opening weekend, but he was also having a failed outcome.
“It’s already very difficult to make an original horror film or original film a success,” says Brett, a former Netflix lawyer who currently works as a creative executive at Blumhouse, who works as a production company Blumhouse. M3GAN, please leave,and sidious Tell the franchise, Wired. “If that shit was bombed, the original movie would have really disappeared.”
On the eve of the US release, Brett predicted xThat sinner Clearing $60 million based on “not based solely on the number of black people who asked me about it.” There is no guarantee in Hollywood business. But it wasn’t sinner Hits, breaking multiple box office records, it is becoming a complete cultural phenomenon, It has a meme and Deep Literary Dive.
Perhaps most importantly, we have challenged what becomes traditional wisdom in show business. The idea is that the audience will not respond to the original story.
sinner I have it largely Everything you could possibly want, including sex, vampire, an unforgettable score by composer Ludwig Guerransson, Michael B. Jordan, his best performance. The film began in 1932 in Jim Crow Ella Mississippi and follows the Smoke and Stack of the same twin brothers. Both are played by Jordan. They’re back to start a juke joint, but will be tested when the vampire contract breaks into a new business. Over a runtime of more than two hours, it is the classic Coogler that unfolds. A lush and complicated story about family, community and survival that reinvents the horror genre Something new Overall.
The premise resonated with the audience in such a powerful way sinner It opened in $48 million With $63.5 million domestically and worldwide, it is Jordan Peel’s biggest debut in the original film since 2019 We Open to $70 million (The predictions surrounding the new Coogler project may have also played a role). sinner It was also surpassed noand also by Peel – it was drawn in $44 million The first weekend of 2022 was the biggest opening for an original film since the pandemic began. Now it is the only horror flick in over 35 years that receives an “A” on Cinemascore.
“IPS is a comfortable and safe bet, but it’s original. When there’s something that can connect with the audience right from the gate, they can have a big punch,” says Boxoffice Company analyst Daniel Loria. “That’s definitely something we’re seeing.”
It can still be difficult to pinpoint exactly what kind of movies are most effective in Hollywood these days. A successful big-budget blockbuster –Sand Dunes, Barbie and evil– It’s not a litmus test of how well the industry is doing or how happy the audience is ultimately satisfied. A specific IP, New mutants From 2020, bombs or never take off for several reasons. It’s often related to revenue, but reviews and studio non-control can also be a factor.