Skinny jeans are coming back

Millennials and Y2K fashion slanderous lynchpin – skinny jeans – could be heading for a comeback.

Over the past few months, various skinny styles, including pants and jeans, have appeared on fashion runways, influencer videos and Google search trends, with divisive clothing likely to become a closet staple anytime soon indicates.

Some of the talk around skinny jeans came undoubtedly when Tiktoxter and Z-Influencer Alixar debuted exclusive skinny in denim brand frames at the end of January, but before that, it was hyped up The ads were already built.

“Like the past six months, we’ve started to hear skinny jeans come back,” said Janine Sticchter, retail analyst and managing director at BTIG. “If you look at Google trend data on skinny jeans… it’s actually (spikes) in the week of January 12th, and we’ve been covering steam ever since.”

She added that searches for skinny jeans have risen 50% year-on-year since Earl debuted skinny jeans partnership with Frame, but the 2009 peak has yet to be over.

That probably led to interest across retailers. Reformation told CNBC this week that customers have been searching for skinny jeans on their website more frequently recently.

American Eagle There is also growing interest.

“It’s true, there’s a lot of activities in skinny. I want to say that styling is going on, high boots situations, high boots and skinny jeans work, so that’s definitely entrenched,” the executive creative officer. He spoke to CNBC in an interview.

“You’re starting to see some of that moves, but for now it’s still relatively small, but we’re ready to roll with it when we test it and scale it,” she said. I continued. “Our job is to be agile, right?”

But like other fashion trends, the revival of skinny jeans was first discovered on the runway. This time it looks different, based on how the major designers interpret the appearance.

“On the runway, Prada, Isabel Morant, Todd, they all had very slim silhouette pants. They call them skinny pants. The difference is that they did them not only in solid but also in plaids. “We see some of the celebrities wearing these skinny jeans, and they’re the ones who are fashioning at New York’s Fashion Institute. is not that good…it’s not like the jegging you saw (between 2009 and 2011)…it fits the legs, but it doesn’t.t necessarily means it You have to hug it very tightly, so all you see is the outline of a woman’s feet.”

The Unofficial Queen of Denim – Levi Strauss CEO Michelle Gass – Discovering the same trend on the runway, telling CNBC he hopes the controversial jeans will return officially “in the future.”

“We don’t have crystal balls, but don’t remove skinny jeans,” Gus said. “I think you can see the bigger trends coming back into sight, and you can see them.”

Grain Carter said skinny styles could be more widely available in stores by this summer, but Stitcher said that when more consumers shop for pants and jeans, the fall He said he could go back to the shelves near him. It will be welcome news for apparel and footwear retailers. Because every time trends change, demand for new clothing tends to skyrocket.

“If you get full-scale refills with any of these styles, that tends to be a big positive for this sector,” Stitchter said. “Whenever there is a large silhouette shift, it’s positive for refilling the cycle. It’s positive for footwear as you need different footwear to use the bottom. It’s on the bottom, so it catalyzes the entire refreshment of the whole closet. You can… that’s what we’re looking for.”

For those who just refill their closets with buggies and loose fits, Jean du Jours now reassures that there is room for both. If there is one thing that has begun to define fashion, it is the lack of consensus among consumers of all ages and styles, Sticchter said.

Many shoppers never stopped wearing skinny jeans. And at a fierce pace with trends moving in the age of social media, the fashion cycle could potentially revive before it dies.

“You really need all the varieties of denim in your denim closet. It’s really about what you’re wearing, what you’re feeling and what people still skinny today,” Gus says. Ta. “So just leave your loose, keep your buggy. Everything’s going now.”