Snapchat’s new AI features are big throwbacks

We have long since lost the time when the most popular Snapchat filter was the simple, adorable puppy dog ​​face and the iconic 2010s rainbow vomiter. Now, Snapchat is taking a step forward on its AI journey. The Photo Message app announced on Wednesday that it will be releasing a new one Generation AI– Powered video lenses for premium users.

The announcement of new filters is not worth noting, as aspiring developers can create and share AR filters using Snapchat’s lens studio. What’s interesting is that these new lenses feature SNAP’s own in-house generated AI video model. Rather than extending what already exists, as many filters do, the lens uses the generation AI to add completely new objects to the video and animate those objects.

Three new AI filters are now available as part of the launch. Raccoon and Fox filters (create and add animals to your shots) and zoom out function that reveals bouquets of flowers. This is a step forward for social media companies that have been shown to be invested in AR and AI.

The new filter is available to people with Snapchat’s Platinum Plan ($15 a month). Payment for the premium version of Snapchat may seem unnecessary, but those who have already subscribed may be interested in using Snap’s AI tools. The platform has added many AI tools over the past few years. snap Broadcastpower By chatgptanyone can use it, but if you have a paid subscription, you can customize it. Such a generation AI lens is also part of Snapchat Plus’s premium plan.

Snapchat is one of the only social media companies that have smart glasses (along with Meta, Ray-Ban Smart Specification). The compatibility of glasses and the Snapchat app on your phone is one of the things that sets Snap apart from CNET reviewer Scott Stein, a rival of smart glasses. It’s attracting attention. However, the design has not been polished, Stein writes:

The release of a new AI lens is another example of how AI integration between social media is increasing. Meta flooded Meta AI on Instagram and Facebook when it was released last year, and continues to train models using public content from US users. Google attracts AI video capabilities with its newly released AI video background generator YouTube shorts. Despite many recent legal challenges, Tiktok is also introducing new AI avatars for creators.

How to use the new AI filters in Snapchat

If you’re a Premium Snapchatter, here’s how to find new raccoons, foxes and spring flower lenses. Don’t forget that you won’t be able to access the generated AI-equipped lenses until you’re a paid Snapchat user. Snap plans to release more lenses, but you can find three lenses now.

1. Open Snapchat.
2. Tap the down arrow on the left side menu and tap AI snap.
3. If the filter does not pop up, scroll to the lens.
4. Tap the lens you want to use and press Record/Capture.

For more information, see the top picks AI Image Generator All AI inside New Photoshop iPhone App.