Southwest Airlines is a decades-long free check bag and it’s over today

It is the last day to book a flight Southwest Airlines After abandoning the decades-long luggage policy that airlines described as key to differentiation last fall, they have no hit with the fees to check their luggage.Budget CareerFrom that rival.

AirlinesThe changes were announced in March, saying the new policy at the time would begin with flights booked on Wednesday.

Southwest said Tuesday that it would charge $35 for the first check bag and $45 for the second check bag. Weight and size restrictions apply to the bag.

Southwest had built a long-standing advertising campaign on its policy that allowed passengers to check up two bags for free. Under the new policy, those who have not reached the upper class of the Rapid Rewards Loyalty program will either purchase business class tickets or hold airline credit cards and require payment for check bags.

Southwest continues to offer two free check bags, travel quickly reward A-List priority members and customers with business choice fares, and move one free check bag to A-List members and other selected customers. Passengers with Rapid Rewards credit cards will receive a credit in one check bag.

Those who do not qualify in these categories will be charged to check their bags. The airline said in March that it would roll out new basic fares with lowest-priced tickets when the changes take effect.

The airline estimates that billing bag fees will bring about $1.5 billion a year in September, but the airline spent $1.8 billion in lost business from customers who chose to fly southwest for generous baggage allowances.

Another policy It took effect on Wednesday, and passengers Keep your portable charger right in front of you While using them due to concerns about the number that is increasing Lithium-ion battery fire.

These aren’t the only changes at Southwest. Dallas Airlines previously announced that it retains another southwest tradition, an open board system that has been using for over 50 years. Southwest is scheduled to begin flights with passengersAllocated seatsnext year.

The airline said it was the same last year.Charge customers extra for more legroomWe offer Redeye flights.

Southwest has itI’ve had a hard time latelyAnd they are being pressured by activist investors to increase profits and revenue. AirlinesArriving at the truceIn October, along with hedge fund Elliott Investment Management to avoid the proxy fight, Elliott won several seats on the company’s board.

The airline announced in February thatExclusionThe first major layoff in the company’s 53-year history, employing 1,750 people, or 15% of its corporate workers.

This story was originally introduced Fortune.com