Stagwell’s Assembly starts assembly controls to increase the safety of your program’s advertising

Stagwell Inc. (NASDAQ:stgw) is one of According to analysts, the best small cap AI stock to buy. On July 3rd, Assembly, a media company and part of the Stagwell Challenger Network, announced the launch of “Assembly Control.” This solution improves brand safety, suitability, and campaign performance within programmatic media.

The product will be officially rolled out during July this year with global support from assembly hubs in New York, London, Singapore and Dubai. Assembly controls were developed in collaboration with leading advertising verification and measurement platforms for digital media, with specific customizations to meet the needs of assembly agents.

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According to IAB 2024 data, programmatic ads explain more than 90% of US digital display ad spending, a complex channel with inherent risks such as ad misplacement, fraud, and brand suitability concerns. Assembly set a global 75% client recruitment target for assembly control by the end of 2025

Stagwell Inc. (NASDAQ: STGW) provides digital transformation, performance media and data, consumer insights and strategies, and creativity and communication services in the US, UK and internationally.

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Read next: 30 stocks that double in three years and 11 Hidden AI Strains Buy Now.

Disclosure: None. This article was originally published Insider Monkey.