Starbucks offers free post-super bowl coffee
Starbucks CEO Brian Nicole said the company’s app needs to make pricing more transparent.
Starbucks is offering free coffee members in the loyalty program on Monday the day after the Super Bowl.
Monday US Starbucks Reward Members are eligible for free high temperature or iced brewed coffee at any time throughout the day. They are limited to one drink.
Customers who are Starbucks Reward Members already have a coupon on the Starbucks app that they can apply for when placing their mobile orders. Customers can also redeem Monday coupons when ordering in store or drive-thru.
Anyone who participated in the program on Monday can redeem the coupon in-store.
The company touted the move as a way to help customers pass “long Mondays” after the Super Bowl. It is also seen as a way to convince more consumers to take part in a free loyalty program. In a revenue call in January, the company announced that Starbucks had rewarded its membership and its spending grew quarterly and year-over-year. It also grew among non-Starbucks paying customers Transit quarters longer than quarter.
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Starbucks barista worked in the store in January 2025. (Joshua Trujillo, Starbucks)
Traffic growth comes as the company rolls out a series of new initiatives under CEO Brian Nicole, which it took over in September 2024, overturning the company’s poor sales and returning it to its traditional coffeehouse roots.
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Last month, the company’s condiments were removed during the Covid-19 pandemic – returned to Starbucks locations in the US and Canada, offering customers the ability to add their own creamers, milk and sweeteners.
Barista pours steamed milk into a drink cup at Starbucks Corporation Cafe. (Getty Images/Getty Images via Waldo Swiegers/Bloomberg)
Baristas have also started “ordering” “here” “there” drinks “anything” in coffee mugs, glasses or customer’s personal cups. The company also brought home hot brewing or iced coffee, or free refills of hot or iced tea, for meal customers during the same visit.
The coffee giant has also suspended billing for soy milk, oat milk, almond milk and coconut milk in locations owned and operated in the US and Canada.
| Ticker | safety | last | change | change % |
|---|---|---|---|---|
| swub | Starbucks Corp. | 112.20 | +0.50 |
+0.45% |
Nicole, who had previously expressed dissatisfaction with the complexity of the company’s menu, announced last month that the company would cut it. 30% of food and drinks. However, the company still plans to “lead this market with groundbreaking drinks and food innovations,” offering drinks for a limited time on Valentine’s Day.
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Niccol has previously detailed other changes. This includes “completely” introducing digital menu boards at US-owned stores over the next year and a half, such as “to understand our offerings more easily and display customizations better” add-ons. ”