Startups are unfolding from the early stages of Europe’s micromobility scene

Over the past few years, early stage micromobility has changed. The antics of cowboys in e-scoaters companies that cause chaos for scaling have faded along with the fat venture checks that are currently circulating in AI startups.

Closer capital combined with existential needs to create sustainable business models has created new crops for micromobility startups.

This week I attended Micromobility in Brussels Europetoured the so-called “startup arena” of conferences and realized what the early stages of Europe’s micromobility ecosystem was bringing to the table. Many of the companies I spoke to are trying to fill the gaps in the industry, including fleet management software, parking and charging. But some just make the car they want to drive.

They all represent the next stage in the ever-evolving micromobility industry.

Convoy

Electronic cargo bikes are often sold to make life easier for parents, but most are heavy, bulky and expensive. British base ConvoyFounded in 2023, the company is about to surpass those obstacles with clip-on cargo conversion kits for bicycles and e-bikes that can carry up to two small children.

The team behind Convoy comes from a diverse background, ranging from femtech and e-bikes to former CEOs of Dyson.

“We’ve been working together for 10 years to build our first hands-free wearable breast pump,” Tatiana Escobar-Peke, the fleet’s chief income officer, told TechCrunch. “For 10 years, we’ve been hooked on why life for new parents must be so miserable.”

The convoy attachments are easily fastened to the rear wheels of existing bikes, and are easy to store, weighing only about 26 pounds. A 250-watt motor that turns a pedal bike into an electronic bike and a rear steering wheel save the bike’s turning circle.

The convoy will be launching pre-orders for the trailer for €2,200 ($2,500) next week. The startup has secured sufficient demand from European distributors this year and raised modest funding to begin thinking about expanding to Japan and the US this year.

Aza’s rage

Founded a year and a half ago by brother and sister duo Caroline and Germany-based Johannes Goekkel Aza’s rage We are building solar-powered charging and parking for e-bikes. Azora Charge is not directly trying to meet the needs of shared micromobility operators as much as it serves ordinary people who own E-bikes that can safely charge and park.

“There’s no solution like this,” Caroline Goekkel told TechCrunch. “In London, for example, there’s no way to know that your bike is safe by parking it somewhere. It’s stolen.”

Azora’s flagship product, Azora Arc, is a covered charging station that fits in one parking space. It features five integrated solar panels and four charging stations that can accommodate up to eight bikes, allowing you to adapt to advertising. It is designed to be a plug-and-play solution suitable for a variety of locations, such as parking lots and streets.

Azora wants to sell these stations at a retail price of 28,000 euros ($32,000). That means cities, apartments, shopping centres and other businesses want to sell 15,999 euros ($18,400) of Azora Flow, which has no cover. They want to raise 250,000 euros through venture capital and friends and family, highlighting the need for B2B distribution expertise. The pilot program is scheduled to begin in Heidelberg, Germany, to test the viability of the first prototype.

Fleetser

Fleetser It is a European-based micromobility market that buys, sells and renovates shared electric bikes and scooters. Founded in late 2024, the company is aimed at both new and established operators, providing supply chain, software management and battery help.

Fleetser’s client base includes sellers looking to offload hardware and new operators looking for cost-effective entries into the market.

“We’re a good market to help people who want to start, or even big operators who want to expand at an affordable price,” Alexei Stefan, managing partner at Fleetser, told TechCrunch.

The company operates remotely in warehouses in Romania and the Netherlands. This year we have sold 6,000 bikes, expanding organically through market demand and word of mouth. Fleetser also provided logistical support for bike travel and delivery and was seen chatting with founders Detroit-based Bloom – I want to do behind the scenes work on all the hard, for an e-bike startup at events.

switch

Italian startups switch It brings AI and simulation to fleet planning and fleet management for cities and shared mobility operators. The startup offers two core products. Urbiverse generates synthetic logistics and mobility data and simulations, while urban Copilot offers real-time demand forecasting, fleet rebalancing, and operational optimization.

Then there is an AI agent that “accesses all stakeholder tools” from Slack to the CRM app, allowing users to ask “section questions.”

“So you can ask it like you. Send a Slack notification whenever the fleet’s average battery level falls below 40% in this neighborhood.

The company was founded in 2020 and owns it I raised almost $1 millionIncludes the European Institute of Technology.

Zap

ZapBosnia and Herzegovina Super Apps offer food delivery, shared micromobility, package delivery, car rental and taxi services. Zapp launched in 2020 and expanded to 10 Bosnian cities – Uber still has no major presence – is set to enter Croatia this year.

The difference between Zapp is that it runs a franchise model, an idea from CEO Martin Mikolic, former CEO of Gaming Cafe Franchise Franchase Fire.

“There’s not much competition in the Vulcans (from established players like Uber). Our franchise focus is on empowering locals because locals know the best of what their customers need in that city,” Mykolic said.

J2R

Jean Madaule was a business analyst in the video game industry who wanted to buy an electric bike, but found nothing in the market that met his needs for traceability, reparability and cool design.

A self-taught engineer, he began building motorcycles in his garage until he came up with what he was doing now. J2R Flagship model. Founded in 2022, the J2R was named the first electric motorcycle Smol. The Smol has a sharp, radical design with futuristic dirt bike styling with minimalist charm, enhanced by features such as exposed suspension.

“It’s a toy, but for the city,” Madaure said. “Basically, for people who are really urban and involved in street culture. That’s why I think rare marketing is the reason why they work for them. They feel it’s a drop in something very exclusive.”

The team launched a pre-sale campaign in September with a price tag of 9,450 euros ($10,800). They plan to offer 15 numbered units and 100 units by the end of the year in January 2026. SMOL is assembled in France with parts sourced primarily from the EU.

Trace Mobility

As the former founder of German bicycle sharing speed mobility, Tobias Meurer understands the problems with the shared micromobility business. In April 2023, he returned with a new startup, Trace MobilityProvides business intelligence services to bicycle and car sharing operators.

Trace Mobility offers subscription-based software services that track key metrics such as user registration, bookings, vehicle usage, and revenue. It also integrates published data and provides AI agents for customized insights and operational proposals.

The company’s target clients are small operators who don’t have their own booking platform and rely on white label solutions, drawing data to come up with unique insights for their clients.

“Profitability is a big problem for everyone in your business, and to improve profitability or reach profitability first, it’s important to know how these relate to the mechanisms behind the costs and revenue structure,” says Meurer.