Ten Years Later: How Media Covered Donald Trump’s White House Announcement


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It’s been exactly ten years since the president Donald Trump Aboard the Trump Tower Golden Escalator, he launched a historic presidential bid to completely defeat American politics.

Most Legacy Media He didn’t take his candidacy for the Republican nomination particularly seriously at the time. After flirting for decades on the White House run, the billionaire and reality TV star eventually made official appearances on June 16, 2015, giving a freewheel speech that provided notifications for candidates who control the media.

“There are no words. How can you even make a straight face now?” CNN commentator Se Cupp responded to the moment in Trump’s speech. “I mean, it was a rambling mess of speech. It was funny. I was howling.”

It was the launch of romp for 16 other candidates for the 2016 GOP nomination, and it turned out to be an upset over Democrats’ hopeful Hillary Clinton and a full Republican takeover the following November. Trump is now the second president who lost his re-election in 2020 but won a discontinued term after raiding in 2024 to reclaim the White House.

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Trump goes down the escalator

Donald Trump’s descent against the Trump Tower’s Golden Escalator launched his first presidential campaign. (Christopher Gregory/Getty Images)

CBS News correspondent Nancy Code reported on how Republicans are responding to Trump’s entry into GOP Primary, telling viewers “I don’t expect Trump to approach the nomination, but that doesn’t mean they’re happy he’s there.”

MSNBC host Andrea Mitchell asked the guests “Is there no doubt I doubt that this is more than a carnival show?”

USA Today wrote, “It’s hard to find a political analyst who sees Trump as a reliable candidate for a Republican nomination,” the New York Times characterized Trump’s candidacy as “an unlikely quest for a Republican nomination.”

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“Mitt Romney, a Republican who was stabbed in 2012 by a candidate’s caricature, appears to have a fascinating prospect for Republicans, saying, “I think I’m a billionaire” and “I’ll rebound by nominating real estate tycoons who published books under titles like Meadow’s Touch.” The Times wrote.

Donald Trump launches presidential bid

The New York Times characterized Trump’s candidacy as “an unlikely quest for Republican nominations.” (Victor J. Blue/Bloomberg via Getty Images)

Politico ran the headline “Trump says he’s running for president,” calling it a “God’s Gift to the Internet on Tuesday,” what he called the then reality television personality.

“After years of headfake about running to the White House, Donald has promised to pretend to be his two years.” I told the readers. “As Trump continues, his candidacy raises a nasty dilemma for Republicans who try to abandon the image of a clown car, a fringe candidate who sucks up the oxygen-swepting media, but are desperate to get the White House back after eight years.”

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“The Daily Show” host Jon Stewart has launched Trump’s campaign in the same way as “A Gift from Heaven.”

“I’m really happy right now,” a dizzy Stewart told his audience. “A billionaire vanity candidate who will take the escalator to the White House!”

File - File photo from November 30, 2011 shows TV host Jon Stewart during tape "Daily Show with John Stewart" In New York. Stewart says August 6, 2015 will be his last night hosting Comedy Central's

“The Daily Show” host Jon Stewart called the launch of Trump’s 2015 campaign “a gift from heaven.” (AP News)

“And what followed was the 30 minutes of the most beautiful and ridiculous giver jabber ever to pour out of the bat’s mouth — a billionaire,” Stewart continued.

Stewart and his daily show correspondents Jordan Klepper and Hasan Minhaji continued to play over-the-top orgasms amid excitement over Trump’s prospects for running. The late-night comic was equally pleased with news of Trump’s run.

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NBC’s Savannah Guthrie asked her then-co-worker Chuck Todd if she was “true” after “this candidacy saw this public dance from Trump.” Todd admitted that this seemed more realistic, but it wasn’t yet clear that it wasn’t “yet another promotional stunt.”

Savannah Guthrie and Chuck Todd discuss Trump launch

Chuck Todd told NBC’s Savannah Guthrie that it was not clear whether the launch of Trump’s campaign would be a “another promotional stunt.” (Screenshot/NBC News)

MSNBC star Rachel Madow offered similar sentiments, “I don’t know if this is politics or if it’s a PR from celebrities.”

Chris Chiliza, a writer for the Washington Post at the time, argued that Trump “will almost certainly not become a reliable candidate for the presidency, not now.”

“Sideshows are fun until they want to be the main attraction.” Cillizza wrote. “Donald Trump will never be president. He knows that. We know that. But his candidacy guarantees he will smoke attention and oxygen from the men and women he may be in for the next few months (at least). It’s a great entertainment. But it’s awful for politics.”

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Washington Post columnist Philip Bump knocked on Trump’s “announcement of the Funhouse Miller presidential campaign,” and tried to fact-check his “announcement of an epic, endless, totally bewildered, often astounding campaign.”

“So here’s the fact check. A lot of what Trump said is nonsense. But you knew that.” Bump wrote. “Even if there’s nothing else, his candidacy is useful to have someone who can say ‘no’ no matter how rich or powerful you are. ”

Donald Trump launches presidential bid

Chris Siriza declared in the Washington Post that Donald Trump would “never become president.” (Victor J. Blue/Bloomberg via Getty Images)

CBS News’ Nora O’Donnell asked John Haleman, then editor of Bloomberg politics, what he thought was “the point of (Trump’s) candidacy.” Haleman suggested that it was for publicity, “asserting that it was not a candidate for sharing.

“But he says the most provocative things like, “Mexico sends that people, they bring drugs, they bring crimes, they’re rapists and some people think they’re good people.” What is your strategy? asked Gail King of CBS News.

“Well, I can’t,” replied Heileman. “The question is, how can I become president? I can’t say that.”

CBS News Panel discusses launching the Trump Campaign

CBS’s news panel widely rejected Donald Trump’s campaign after taking part in the 2016 race. (Screenshot/CBS News)

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The New York Daily News featured a cover depicting Trump in clown make-up and blows him up with the headline “The Clown Runs for Prez.”

“Can we stipulate for the purposes of this conversation that Donald Trump will not become president of the United States?” MSNBC contributor Mike Barnicle told his colleague on Morning Joe the following day.

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